Barça displays Rosalía’s Motomami emblem during the Clásico
During the clásico against Real Madrid, Barcelona chose to feature the Motomami logo, Rosalía’s third studio album, as part of a sponsorship strategy tied to Spotify. The arrangement aligns with Rosalía’s collaboration with Spotify for the 2022-2023 season, making the music platform a principal sponsor and visible on the team’s shirts and around the Camp Nou, a stadium that has also carried Spotify’s branding as part of its naming rights deal. In the lead-up to the match, Barça announced a planned rotation of sponsor logos on the shirt for one of football’s marquee events, following a previous appearance of Drake’s branding in the earlier Clásico at the Santiago Bernabéu. On March 19, Motomami was set to appear on the shirt for the second leg, a replacement contemplated within the sponsorship agreement with Spotify.
Why the Motomami emblem, not Spotify, appeared for Barcelona in the Clásico against Real Madrid
The decision to display Motomami during the Clásico at Camp Nou reflects a deliberate pairing of the club with Rosalía’s cultural impact. Rosalía, who is Catalan and a noted Barça supporter, has captivated Spotify listeners worldwide with her album Motomami, released in March 2022. The club framed the choice as a statement supporting contemporary music milestones tied to the anniversary of Motomami’s release. The album has earned critical praise and several awards, including recognition at notable music ceremonies. It includes tracks such as Despechá, La Fama, Saoko, and Bizcochito, which have become defining anthems for many fans and have achieved large streaming numbers on Spotify.
Barça highlighted that in 2022 Rosalía was the most streamed artist born in Spanish territory on Spotify, with streams rising significantly that year. The club noted her status as a leading figure in Barcelona’s musical and cultural scene, underscoring how her work resonates with a global audience and with the city’s vibrant art culture.
Rosalía Vila Tobella, known simply as Rosalía, is a singer, songwriter, producer and actress who was born in Barcelona in 1992. She spent her early years in San Esteban Sasroviras and grew up in a family with a carpentry business. Her passion for music, particularly flamenco, emerged at a young age. She studied at the Superior School of Music of Catalonia, where she connected with many emerging artists. While studying, she began performing as an opening act for performers such as Miguel Poveda. Her major breakthrough came with a collaboration with fellow artist C. Tangana on the track Anter de morirme, which preceded her first solo album, Los Ángeles, released in 2017.
Her early work embraced flamenco with intimate storytelling and minimal accompaniment, later evolving into a blend of genres on El Mal Querer, released in 2018. That project, featuring the notable single Malamente, fused different musical styles and complex emotional themes, helping solidify her international profile and establishing a strong connection with audiences worldwide. After that breakthrough, Rosalía released several singles with international artists, including collaborations with major names such as The Weeknd, Ozuna, Bad Bunny and Billie Eilish. In March 2022, Motomami emerged as a definitive statement of her artistry, earning widespread acclaim and positioning her as a contemporary reference in Spanish music on a global scale. The decision for Barça to wear the Motomami logo in the Clásico underscores the intersection of sport, music and popular culture in modern branding strategies.
[Citation: Goal]