Stunts and Hollywood Brilliance
Rosalía describes Motomami as a fusion born from bolero, reggaeton, and influences as diverse as Japan, Patti Smith, and Janis Joplin. The process embraces an abstract, almost raw form of writing that feels outside conventional codes and locations. For the artist, this project marks a departure from the sounds of Los Angeles (2017) and El mal Quiero (2018); it speaks in a new voice, a different tempo, and a time reflected in both music and self.
Her spirituality, the passing of time, and her evolving sexuality surface as defining threads of the third album. Created over three years in the United States, amid the pandemic and long moments at sea, the project not only reshaped her music but also transformed her wardrobe and public persona.
Goodbye sweatpants, hoops, and polygon aesthetics give way to leather, glitter, corsets, anime-inspired fashion, and bold confidence. In the campaign for Motomami, Rosalía presents a fearless image—often with a butterfly tattoo or emblem—carrying her artistry into every video and television appearance. These moments showcase a stylistic evolution that she discussed openly with her creative team and collaborators, including iconic fashion moments shared with peers in the industry.
Stunts and Hollywood ‘brill brilli’
Rosalía’s cinematic wardrobe even extended to her appearance in popular programs, where her metallic couture and high-concept styling captured attention. The artist’s choices reflect a collaboration with stylists who helped translate musical themes into visual statements, pushing her presence into the realm of high fashion and pop spectacle.
An appearance on a major late-night show featured a mix of architectural silhouettes and luminous fabrics. Designers contributed: quilted jackets, structured tops, skirts, and signature headwear, all harmonizing with the performance’s energy and the second theme she selected for the set.
The collaboration with a renowned stylist helped shape a bachata-inflected visual for a track produced with an international pop icon. In the video, the metallic dress, crafted by a prominent designer, nods to classic cinema while remaining unmistakably contemporary. This fabric, celebrated by other global artists, has become a hallmark of her on-screen storytelling.
Iconic biker jacket
The Motomami look features a distinctive leather jacket and an elaborate hairstyle that fans recognized from marquee appearances. The artist’s promotional tour included performances on widely watched programs and live events around the world, with stylistic support from collaborators who reshaped her wardrobe for stage and screen. In New York, a trusted stylist helped curate white organza and leather pieces that complemented a striking red slip dress during a performance. The same energy defined a tailored suit that punctuated another appearance with bold, confident flair.
Luxury and big fashion brands
The Motomami era tied fashion and music together in a vivid tapestry. A debut appearance on a popular American talk show featured a winter collection dress from a high-end label, paired with a black sheer top and knee-high boots, a look that combined elegance with streetwise audacity. The artist used the moment to share a playful moment about a well-known friend in the industry, showcasing the ease with which she navigates celebrity circles.
From cat-ear headpieces to motorcycles and neon accents, the aesthetic fused reggaeton energy with anime-inspired visuals. A white, cuttop from a major archival collection connected the era with runways and pop culture icons, underscoring a large-scale homage to the fashion world that the performer has long embraced.
Corsets and tops
One of the most striking tracks draws inspiration from Japanese pop culture in its title, with a video that explores lyrics amid bold styling. Boots, corsets, and gloves from renowned designers complete the look, while a stylist known for working with high-profile artists oversaw the overall aesthetic. The result is a bold fusion of influences that remains distinctly Rosalía.
Butterflies in teeth and dress
The butterfly motif continued to center stage as a symbolic accessory, echoing a high-fashion moment from a major awards event. The look drew on archival pieces from a famous Italian house, repurposed to suit the contemporary music era and the performer’s evolving identity.
Pink hair: hail to anime and TikTok
Another nod to Japanese culture arrived through playful styling, including a pink wig and dance-focused visuals. The track Candy sparked a choreographed TikTok moment, with Rosalía and friends delivering energetic performances in heels, tops, shorts, and suspenders. Critics and fans alike celebrated the freedom she demonstrated in setting her own artistic agenda on this release.
Storing: 300 euros to wear Motomami sweatpants
The new Rosalía stepped away from casual wear, envisioning a world where the Motomami look lives beyond the stage. While merchandising leans into accessible streetwear, the premium line presents sweatshirts, tracksuits, and T-shirts priced at premium levels, underscoring the brand’s bold attitude. The message is clear: the persona behind Motomami remains unapologetically aspirational.