Under Xavi Hernández, Barcelona’s squad at Camp Nou will display the emblem of Rosalía’s Motomami project, signaling a bold blend of football culture and contemporary music.
Barcelona confirmed that during the Clásico against Real Madrid on March 19, Xavi’s team will wear Rosalía’s Motomami logo on their shirts, a departure from the usual Spotify insignia. The club described the initiative as a celebration of a landmark moment in global music by a Catalan artist whose reach extends far beyond her homeland.
What the Motomami Logo Represents in the Clásico Against Real Madrid in LaLiga 2022-2023
Motomami marks Rosalía’s third studio album. The title has become a cultural touchstone, spreading across social networks and sparking discussion about its meaning as much as its sound. Rosalía herself has explained how the word combines different influences to honor her family roots.
In Rosalía’s words, the “Moto” element is drawn from Japanese, meaning strength or resilience, while “Mami” reflects a feminine, maternal dimension in Spanish. The artist frames the name as a synthesis of power and tenderness, inspired by her grandmother and mother, both motorcycle enthusiasts who helped shape her perspective as an artist.
Rosalía has described Motomami as a project that balances intensity with sensitivity. Some tracks drive with aggressive percussion, while others unfold as melodic ballads that reach into intimate, emotive spaces. This duality mirrors the album’s stated aim: to fuse energy and vulnerability in a single artistic statement.
Barcelona’s Public Assertion
Barcelona highlighted the collaboration as a moment of cultural synergy, noting that the Motomami emblem aligns with a milestone in contemporary music. The third studio album by Rosalía has earned widespread critical acclaim and secured major recognitions, including prestigious awards that underscore its cross-genre impact and global streams, particularly on major streaming platforms. The club emphasized the symbolic weight of featuring Motomami at a match that captivates fans across regions and languages.
The choice reflects Barcelona’s ongoing effort to intertwine sport with broader cultural conversations, showcasing how a single match can echo beyond the pitch and into music, art, and identity. Fans watching the Clásico will see a logo that stands for a creative risk, a forward-looking stance, and a nod to the international reach of Catalan talent in the modern arts landscape.