The BAIC BJ40 Arrives in Russia via Avilon AG’s Dealership Network
Rossiyskaya Gazeta notes that suppliers in Russia have begun delivering BAIC BJ40 sport utility vehicles to eager buyers, a development highlighted by Renat Tyukteev, the Assistant General Manager for New Vehicle Sales at Avilon AG. The arrival signals a deliberate push by retailers to broaden the brand’s footprint in the market and to gauge early consumer response to this rugged, all-terrain SUV.
Tyukteev confirms that the BJ40 made its official entrance in August, a timing that aligns with the brand’s strategy to introduce a model capable of drawing attention in a crowded niche. He observes that the vehicle has already drawn interest from potential buyers and is expected to perform well as demand outpaces supply in the short term. At present, the initial stock consists of a limited number of units, which is typical for a new model launch where production volumes are carefully phased in to match distribution capacity and consumer interest.
Under the hood, the BJ40 is powered by a 2.0-liter turbocharged engine delivering around 225 horsepower, paired with an eight-speed automatic transmission. The drivetrain includes all-wheel drive with a low-range transfer case, enhancing the SUV’s off-road capability. A distinctive feature for this model is its removable roof sections, designed to be taken off without the use of tools, giving drivers the option of open-air driving during favorable weather. The lineup offered in Russia is the Flagship configuration, which emphasizes a blend of comfort and modern tech with practical ruggedness.
Standard equipment in this top-tier version includes a removable roof, adaptive LED lighting systems with sensor integration, a dual-zone climate control setup, an integrated multimedia system, a rear-view camera, and leather seating that aims to deliver a comfortable driving experience on various terrains. The BJ40’s feature package is positioned to appeal to customers who value a combination of capability, style, and everyday practicality in a full-size SUV. The stated price tag for the model is around 4 million rubles, reflecting a balance between premium features and the rugged utility the BJ40 is designed to offer.
Industry observers note that the market for new models in Russia has been adjusting as confidence returns and as brands reassess pricing strategies amid evolving import dynamics. Earlier reports indicated that Omoda had increased the prices of its whole model range within Russia, a move that underscores ongoing pressures from supply chains, currency fluctuations, and regional market responses. These shifts underscore a broader climate where automakers and dealers must calibrate offers to meet consumer expectations while maintaining profitability in a competitive environment.
Market watchers emphasize that the BJ40’s reception will hinge on real-world performance, after-sales support, and the adaptability of the local dealer network. As Avilon AG continues to facilitate local availability, potential buyers are advised to consider the vehicle’s off-road capabilities, modular roof design, and the comprehensive feature set when evaluating whether the BJ40 aligns with their needs for city commuting, weekend adventures, or more demanding outdoor excursions. The ongoing discussion around pricing across brands in Russia suggests that buyers will weigh value against initiative-driven promotions and the anticipated long-term maintenance costs associated with owning a modern, well-equipped SUV. (Source attribution: Rossiyskaya Gazeta; industry commentary on Avilon AG’s distribution strategy and market pricing trends.)