BAIC Motor has introduced two fresh BJ40 SUV variants in its Chinese lineup, signaling a broader push into rugged, off road capable territory. The news comes from Automatic Home, which notes that both models aim to widen the brand’s appeal among enthusiasts and practical buyers who want genuine capability without sacrificing daily usability. These editions build on the BJ40’s established compact SUV footprint, blending proven off road prowess with refinements that appeal to modern buyers who expect technology and comfort in addition to terrain-taming ability.
The Tower Champion Edition is squarely aimed at off-road fans who crave real capability. It wears a purpose-built suspension system that tames rough ground while preserving on-road manners, and ground clearance has been increased by 20 millimeters to help clear larger obstacles. The design emphasizes improved approach and departure angles compared with the standard BJ40, allowing steeper climbs and gentler descents without rear or front overhang interference. In water crossing scenarios, the Tower Champion Edition can handle depths up to 800 millimeters, a clear nod to serious trail use. The chassis geometry is complemented by independent suspension at both ends, which helps maintain stability and control when traversing uneven surfaces or tackling rocky trails, contributing to a more confident drive on demanding routes.
The second new BJ40 variant shifts focus to powertrains and daily practicality. It pairs a 163 horsepower diesel engine with an eight-speed transmission, delivering robust torque for off-road climbs and highway cruising alike. The diesel version features permanent four-wheel drive, enhancing traction on slippery slopes, loose gravel, or muddy tracks, while the petrol version uses a plug-in hybrid drive system that offers cleaner urban operation and the potential for limited electric-only driving. In terms of technology, buyers can opt for lane keeping assist and traffic sign recognition, features that add convenience and safety without overshadowing the core off-road identity of the BJ40 family. This combination of durable engineering and modern assist systems positions the BJ40 lineup as a versatile option for drivers who want capable off-road performance paired with contemporary conveniences.
Geely originally introduced what was described as the most affordable variant of the Coolray with a naturally aspirated engine, a model designed to attract buyers seeking a straightforward, affordable entry into the brand’s compact SUV family. This move highlighted Geely’s broader strategy to offer a range that balances cost with essential features, ensuring the Coolray remains accessible while still delivering everyday practicality, fuel efficiency, and a comfortable ride for urban and suburban use. The approach aligns with a common automotive trend: providing simple, dependable powertrains that deliver reliable performance without the complexity that some buyers prefer to avoid. The Coolray variant thus serves as a practical gateway into the broader Geely ecosystem for customers prioritizing value and straightforward operation.