Grok AI rollout on X expands beyond initial testers as xAI progresses
Elon Musk, the American entrepreneur, has shared updates about Grok, the AI chatbot developed by xAI. Reports indicate Grok is set to reach Premium subscribers on X within the current week, widening access beyond the first limited group to include a broader audience testing the neural network built by the xAI team.
According to Musk, Grok will later this week be available to all Premium subscribers, not just Premium+ members. This timing mirrors a fast-evolving market for AI assistants where social platforms increasingly host conversational tools alongside traditional messaging features, signaling a shift toward integrated AI experiences on trusted networks.
The Grok rollout traces back to December 2023, when Musk unveiled a beta version of the Grok AI chatbot. At that time, Premium Plus subscribers on X in the United States were among the earliest adopters, reflecting a staged approach to testing and refinement before wider public use.
In July of the previous year, Musk helped launch xAI, a company aimed at advancing artificial intelligence capabilities. The stated goal for xAI has been to leverage data from the X platform to inform and improve its AI models, ensuring product development aligns with the ecosystem hosting the service.
Meanwhile, Apple has revisited its AI strategy and is not releasing a standalone proprietary chatbot right now. Instead, discussions have centered on potentially licensing technology from other providers, including Google Gemini and OpenAI’s ChatGPT, rather than launching an in-house, single-brand assistant at this moment. The approach points to a preference for strategic collaborations over immediate product diversification in the AI space.
Earlier communications also referenced a WhatsApp messaging experience that bears similarities to popular AI chat offerings, suggesting a broader industry trend toward conversational agents across multiple platforms. Taken together, these developments show how major tech players are weaving advanced AI into social networks and messaging services, while weighing model choices, data usage, and user access patterns to balance capability with user trust. (Source: Musk statements and company announcements, adapted for overview)
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