The Beijing BJ40, BAIC’s next-generation SUV, made its debut at the Chengdu Auto Show in China, signaling a fresh direction for the model. Autohome reported that official sales of the new BJ40 began in November 2023, marking a significant milestone for the brand in its home market and beyond (citation: Autohome).
In terms of size and stance, the new BJ40 measures 4790 mm in length with a wheelbase of 2760 mm, delivering a slightly wider and longer footprint than its predecessor. The cabin embraces a modern, tech-forward layout featuring a three-screen cockpit, including a dedicated display for the front passenger. The central tunnel houses a washer and the transmission controls, while the climate control relies on physical buttons for quick tactile adjustments. The equipment list emphasizes safety and comfort with a surround-view system, dual-zone climate control, and ventilated seats, aiming to enhance daily usability and long-road confidence (citation: Autohome).
Under the hood in China, the BJ40 is powered by a 2.0-liter turbocharged engine generating around 234 horsepower, paired with an eight-speed automatic transmission and all-wheel drive. This setup enables the SUV to accelerate from 0 to 100 km/h in roughly ten seconds, reflecting a balance between urban practicality and off-road readiness (citation: Autohome).
The introduction of the BJ40’s latest generation comes as BAIC continues to expand its SUV lineup with a blend of rugged capability, refined comfort, and contemporary technology. The model’s redesign emphasizes a more substantial road presence while preserving the brand’s adventurous spirit, positioning it as a competitive option for buyers seeking versatility in both city driving and light off-road conditions (citation: Autohome).
A recent industry note highlighted additional BEV and hybrid developments from Chinese automakers, illustrating a broader market shift toward electrified powertrains and connected feature sets. While the BJ40 remains combustion-powered in its current market, BAIC’s ongoing product strategy is part of a wider trend toward more advanced infotainment, driver-assistance features, and efficient performance across its SUV family (citation: Autohome).
The conversation around the BJ40’s evolution also references other notable launches in the segment, such as popular new crossover and SUV entries from rival brands. These introductions underscore consumer interest in capable, stylish, and tech-enabled vehicles that perform well in multiple driving scenarios, from city streets to light off-road trails (citation: Autohome).