According to a report from socialbites.ca, Aurus’ senior leadership highlighted notable progress in localization during a brand conference held in St. Petersburg. Artem Yusupov, the Sales and Service Director, explained that the homemade luxury brand has achieved a 68% localization rate for the Aurus Senat, marking a substantial improvement in domestic manufacturing participation and supplier integration. This update is positioned as part of a broader effort to strengthen the supply chain and expand the national content of the flagship model.
Yusupov noted that the trend in localization is moving in a positive direction. He pointed to last year’s figure, which stood at just under 53%, and emphasized that this year’s level has reached about 68%. Looking ahead, he outlined plans to push the localization rate higher by more than 10% over the medium term. This trajectory reflects a strategic push to source more components locally, support domestic suppliers, and reduce exposure to international supply dynamics.
During his remarks, Yusupov acknowledged that the domestic manufacturer encounters some challenges when dealing with European suppliers. He indicated that while more than a hundred Russian suppliers currently contribute to Aurus components, certain European partners have reservations tied to geopolitical and sanction-related considerations. The company responds by engaging each supplier on an individual basis, ensuring that all compliance requirements are met and that dual-use items are properly controlled and documented. This careful handling is aimed at maintaining commercial continuity while addressing national policy constraints, a balance that is critical for sustaining production and growth in the current climate [Source: Socialbites.ca].
Within the production ecosystem, Aurus continues to build on the momentum generated by the Yelabuga facility in the Republic of Tatarstan. In November, mass production of the Aurus Komendant, the brand’s second model after the Senat sedan, commenced at the plant. The Komendant marks an important expansion for the lineup, showcasing local manufacturing capabilities and reinforcing the strategy to diversify the range of domestically produced luxury vehicles. The move signals the company’s commitment to scaling up output while maintaining stringent quality standards aligned with global luxury benchmarks.
Industry observers note that these localization efforts are part of a broader narrative about Russia’s automotive segment’s shift toward greater self-reliance. By expanding domestic supplier networks and increasing the share of componentry produced locally, Aurus aims to strengthen resilience against external market fluctuations and sanctions pressure. As the Senat and Komendant programs advance, the company is expected to publish further updates on manufacturing milestones, supplier partnerships, and progress toward higher localization thresholds that would further entrench Aurus as a domestically oriented luxury brand on both national and regional stages, while continuing to serve discerning customers who demand high standards and exclusive engineering.