Aurus Sets 200-Komendant Run for 2023 — Russian Premium SUV Ambitions
Russian premium automaker Aurus announced plans to manufacture 200 Komendant SUVs by 2023. The target combines output from the company’s own Aurus plant in the Republic of Tatarstan and the FSUE NAMI production site, according to statements from Aurus. This figure represents a milestone for a luxury SUV designed to showcase domestic engineering alongside international competitiveness, signaling Aurus’ confidence in ramping up production while maintaining high standards for quality and performance.
To provide context for the goal, Aurus cited sales figures from the broader luxury SUV segment in Russia as a benchmark. In particular, the company pointed to Bentley’s 2021 Russian sales, noting that Bentley moved 256 units in the year. This comparison helps illustrate the scale Aurus is aiming for within the domestic premium segment and underscores the strategic intent behind increasing local production capacity to meet demand across Russia and potentially neighboring markets.
“Aurus plans to produce a similar number of cars, and this will be done with a single model—the Aurus Komendant. Looking ahead, production volumes will grow in line with the established project business plan,” a company representative commented. The emphasis on a single model aligns with a focused, scalable approach: refine the Komendant’s development, ensure consistent manufacturing standards, and then expand capacity as market acceptance grows. This strategy also highlights a deliberate investment in domestic manufacturing capabilities that can support future product iterations and potential regional exports.
Production of the Komendant SUV began in late November, marking a tangible step from concept to rolling units. Reports indicated a planned price point around 33.7 million rubles, a figure that situates the Komendant within the high-end tier of the domestic market while reflecting the premium components, advanced technology, and bespoke design elements that define Aurus’ brand philosophy. The pricing and start of production signal Aurus’ commitment to building a niche, luxury offering that competes with established European brands while leveraging Russian manufacturing strengths and supplier ecosystems.
Vote – win Lada!
The public-facing campaign invites readers to participate in the “Behind the Wheel” Grand Prix vote to help select the standout car novelties of the year. By engaging with the poll, enthusiasts and potential buyers can share opinions on new arrivals and emerging trends within the automotive landscape. The initiative reflects a broader interest in how premium vehicles are perceived by consumers as carmakers introduce innovative features, refined driving experiences, and distinctive styling that may influence purchase decisions in the coming seasons.
As an incentive for participation, respondents who complete the questionnaire before the stated deadline can enter a drawing for a chance to win one of three fossil-fret items. The survey window is open through late February, offering a limited-time opportunity for readers to influence coverage and maybe secure a small, memorable reward—an extra incentive for fans to engage with automotive media and share their perspectives on the latest models.
COMPLETE THE 2023 DRIVING GRAND PRIX QUESTIONNAIRE
Source: TAS