The Aurus business segment vehicles are planned for a late 2024 rollout, signaling a renewed push into premium automotive markets.
Reports from TASS, citing Denis Manturov, the Deputy Prime Minister of the Russian Federation and head of the Ministry of Industry and Trade, indicate that the new Aurus business line will debut by the end of 2024. The information points to a strategic cadence in which the Aurus brand expands its lineup beyond existing models, aiming to align with international luxury standards and appeal to high-end buyers in both Russia and neighboring markets.
According to Manturov, the Aurus plan encompasses at least four distinct models within the new business segment series. Production is expected to be organized at the former Toyota facility, with a foreign partner involved in the manufacturing process. This collaboration underscores a shift toward leveraging established industrial footprints to accelerate output while maintaining stringent quality controls that premium buyers expect.
Earlier reports confirmed that the former Russian Toyota plant could begin producing premium Aurus vehicles as early as January 2024. In the months that followed, the company publicly posted several vacancies on its site under the Aurus Motors LLC banner, signaling ongoing recruitment to support expanded manufacturing capabilities and the broader product roadmap. This phase marks a deliberate expansion of the brand from concept to mass production, with a focus on precision engineering, high-grade materials, and advanced powertrain options that meet the demands of luxury car enthusiasts.
The Aurus Senat executive sedan was originally showcased in the late spring of 2021, with serial production commencing at the Ford Sollers plant in Yelabuga. By late November 2022, production of the Aurus Komendant SUV was launched at the same facility. The Komendant offers a palette of nine exterior colors and seven interior trim choices, and it is equipped with a V8 engine delivering 598 horsepower in a twin-turbo configuration. These specifications highlight the brand’s commitment to performance, refinement, and a distinctive design language that resonates with premium buyers seeking exclusivity and high levels of customization.
Looking ahead, mass production of an extended version of the Aurus Senat is anticipated to begin in 2025. This longer variant is planned to feature an interior partition that creates two independent rear seats, enhancing passenger comfort and privacy for executive travel. The anticipated configuration underscores Aurus’s strategy to address the needs of business professionals, dignitaries, and owners who demand elevated cabin space and limousine-like versatility from a contemporary luxury sedan.
In parallel with product evolution, remarks by Russian President Vladimir Putin have highlighted moments when Aurus cars became more affordable for a broader segment of potential buyers. While price considerations are a factor, the ongoing development aims to balance affordability with the brand’s premium positioning, ensuring that the vehicles maintain their allure while delivering competitive value within the luxury segment. The broader trajectory of Aurus reflects a strategic blend of engineering excellence, global market positioning, and domestic manufacturing investments designed to elevate Russia’s presence in the luxury automotive arena. Citations: Official updates from government channels and company announcements, as well as industry coverage from TASS, corroborate the outlined milestones and timelines associated with Aurus expansion and production shifts. Source attributions: TASS reporting on Manturov; company postings for Aurus Motors LLC; historic rollouts at the Yelabuga facility; executive sedan and Komendant SUV launches; future production plans and price discussions as noted by leadership roles and public statements.