Barcelona’s women’s team has seen a growing financial footprint this year, with players earning significantly more than last season. Four new partners have joined the sponsorship roster, including Spotify, Bimbo, Heura, and GLS, all contributing to broader visibility for Barça on and off the pitch. Sponsors appreciate watching the champions compete at Camp Nou and recognize the role of sponsorship in elevating the team’s presence in the Champions League spotlight.
According to industry observers, the sponsorship into women’s sport marks the start of a major expansion. The pathway ahead remains long, but expectations are high for a string of additional collaborations. A GLS Iberia executive emphasized that society is increasingly embracing women’s sports, and brands are likely to respond with further partnerships as the market grows.
Spotify aligns with the men’s team by featuring in front-of-jersey branding and on training apparel, while Bimbo has a prominent left-sleeve placement on training wear, as reported by regional outlets. Heura aims to raise public awareness about the benefits of plant-based protein, and GLS provides extensive logistics support on a global scale, underpinning the partnership structure with Barça.
In addition to the newly announced sponsors, Barça women’s squad counts Nike, Estrella Damm, CaixaBank, Cupra, Allianz, Gatorade, Stanley (which previously appeared on match kits), Coca Cola, Scotiabank, and Banco BMG among its backers. The combined investments from these fourteen brands are projected to contribute around 8 million euros annually, supporting Italy’s Ballon d’Or pursuits and fueling competitiveness to reclaim Champions League glory after last year’s final against Olympique Lyonnais. The team continues to focus on regaining Champions League supremacy led by standout players who have become symbols of resilience and skill.
GLS, a logistics partner with British roots and headquarters in the Netherlands, extends its role as the global logistics sponsor for Barça women through June 30, 2025. Initial discussions between GLS and Barça began late in 2021, culminating in a formal agreement signed at the Joan Gamper Women’s Trophy hosted at the Estadi Johan Cruyff on August 23.
The sponsorship journey with Barça began with a chance encounter at Gamper that highlighted the players’ dedication and humility. The GLS team noted that the relationship demonstrated how professional women’s sport is increasingly attracting investment and commitment, signaling a longer-term belief that women’s teams can build sustainable futures. The GLS leadership also emphasized pride in supporting the sport’s growth and the professionalization of female athletes, pointing to a shared vision for long-term collaboration beyond branding alone.
Officials stressed that the partnership aims to go beyond visible logos. The scope includes experiential elements such as clinics and engagement activities for clients and staff, mirroring GLS’s experiences with paddle tennis. The hope is to replicate impactful initiatives with Barça, fostering deeper connections between the brand and the athletic community. While the exact activation plan was still being defined, marketing leaders from both organizations were scheduled to align on a road map for joint activities that would maximize visibility in the near term.
Current discussions indicate a preference for simple, high-visibility initiatives. Since the deal was announced, two events have already elevated GLS’s profile: a DAZN-driven stream of eight F League matches on YouTube expanded the audience reach, and Barça’s women’s team, under coach Jonatan Giráldez, prepared to play at Spotify Camp Nou again after setting attendance records previously. The upcoming matches against Bayern Munich on November 24 and Rosengard on December 21 fall within the group stage of Europe’s premier competition, helping to sharpen the spotlight on the partnership.
One executive remarked that the news signals a breakthrough moment for women’s sports in the country. The sponsorship expansion is not a short-term endeavor; it reflects a broader commitment from Barça to popularize women’s football and to demonstrate a sustainable model that other clubs might emulate. The leadership underscored that the club’s strategic bet on women’s football is rooted in a long-term vision rather than a transient trend, highlighting the value of steady investment in players, facilities, and opportunities that enable the sport to grow and inspire future generations.