The Far East has emerged as a stronger partner for Franjiverdes over the last six years, deepening after a strategic alliance formed between the Japanese company Sfidante and Elche CF. This collaboration has continued to gain momentum in the current season, even after Elche’s setback with relegation to the Second Division. The origins of the partnership trace back to Elche’s ascent into Segunda B, a move that positioned the club as the Official Global Partner in LaLiga Hypermotion, a milestone the club now presents as a cornerstone of its international strategy.
Elche will feature a sponsor’s logo on the team jersey
The collaboration with Sfidante goes beyond a simple sleeve logo; it represents a long-running partnership with a clear path for growth. For the past two seasons, Sfidante’s branding has appeared on the sleeve of Elche’s playing kit, and the agreement will continue to be in place this season. The sponsorship also includes promotional placements within stadium advertising channels, extending the reach beyond the pitch and into matchday experiences.
The sleeve-advertising arrangement highlights the practical benefits of the alliance, with Sfidante strengthening its presence across both jersey and stadium media for two years. This ongoing sponsorship reflects a deliberate plan to keep a Japanese partner visible to fans in Elche and around the world, aligning with broader aims to deepen international ties for the club.
Elche CF continues to rely on the support of Sfidante for the season ahead
The leadership of Elche CF has underscored the importance of Sfidante as a key sponsorship partner. Joaquin Buitrago, the club’s president, emphasized Sfidante’s role in the club’s international consolidation strategy and conveyed gratitude for the sponsor’s steadfast commitment. Buitrago noted the satisfaction of continuing the collaboration into another season, stressing that the alliance supports both the club’s financial stability and its broader ambitions.
“Turning many dreams into reality”
On behalf of Sfidante, chief executive Keisuke Yasumoto expressed appreciation for Elche’s trust in the partnership for a seventh season. Yasumoto described pride in seeing Sfidante’s name on the jersey again and spoke about the sponsor’s deep respect for the institution that makes fans grin and feel connected through football. He reiterated Sfidante’s commitment to working closely with Elche CF to pursue ambitious goals, deliver the best possible season, and reinforce the alliance across different areas of the club’s operations.
The exchange signals a shared belief in football’s power to unite people, evoke emotions, and create lasting memories not just on the field but within the broader sports community. The partnership is framed as a long-term project that supports Elche CF’s growth while offering Sfidante a prominent platform in European football markets and a bridge to fans in North America and beyond.
Both sides acknowledge that sponsorships of this kind do more than promote a brand. They symbolize a mutual commitment to elevating the club’s profile, leveraging international connections, and inspiring younger supporters who dream of joining the ranks of professional footballers. In this spirit, the ongoing collaboration aims to translate brand visibility into tangible results—on and off the pitch—through joint marketing initiatives, community outreach, and engagement programs that resonate with fans across Canada, the United States, and global markets.