TM Real Estate Group ends its run as Elche CF’s main sponsor, and new ties emerge
In a recent announcement, TM Real Estate Group confirmed that it will not continue as the primary sponsor of Elche Club de Fútbol for the upcoming season. The Torrevieja-based company has supported the Franjiverde club for seven consecutive seasons, marking its eighth year of ongoing commercial partnership with Elche. The decision signals a shift in branding for Elche while highlighting a durable relationship between the two organizations that has withstood a decade of competition in Spanish football.
TM Real Estate Group began its sponsorship in the 2016/17 season while Elche competed in La Liga SmartBank. Over the years, the partnership accompanied the team through its movements between divisions, including the 2017/18 campaign in the lower tier, and the 2018/19, 2019/20, 2020/21, 2021/22, and 2022/23 seasons in La Liga Santander. This track record reflects a long-term commitment to the club and its supporters, emphasizing brand visibility in both emerging and established markets.
No longer the main sponsor, TM Real Estate Group remains closely aligned with Elche through other collaborative efforts. The two entities have outlined new forms of cooperation that will roll out in the near future, maintaining a shared objective of elevating the fan experience and driving community engagement. As a tangible example, the clubs are preparing a series of joint initiatives under the umbrella of Centennial Passion, including the Fan Zone and a Centennial Passion Clinic. These programs are designed to celebrate Elche’s centennial history and to rally thousands of fans around the club’s ongoing legacy.
Elche CF President Joaquin Buitrago publicly expressed gratitude to TM Real Estate Group for its six-year partnership, highlighting how the collaboration contributed to notable moments in the club’s recent history. He stated that TM’s support and commitment helped drive corporate development and broaden the club’s presence within the community. The president also expressed confidence that the relationship would endure through other projects and opportunities that lie ahead, reinforcing the idea that sponsorships can evolve while still delivering value to both the club and its partners.
On behalf of TM Real Estate Group, CEO Pablo Serna reflected on the period of collaboration as rewarding, noting the shared experiences that marked a remarkable era for the hundred-year-old Elche team. He remarked that the partnership gave thousands of customers, suppliers, and employees a chance to witness the dedication and passion that characterize Elche CF, creating a sense of belonging among those connected to the franciverde family. The commentary underscored the mutual benefits of sponsorship and stated that the history created together will be remembered by the club’s extended community for years to come.
As both organizations pivot to new cooperative models, fans and stakeholders can expect continued engagement and brand collaboration. While the prominent sponsorship may have shifted, the underlying commitment to Elche CF remains intact, with future projects poised to reinforce the bond between the club, its supporters, and a partner that has helped shape its modern era. The centennial celebrations provide a focal point for these efforts, serving as a bridge between past accomplishments and the club’s evolving story within Spanish football and the broader regional market that TM Real Estate Group has helped reach.
Throughout this transition, the mutual aim is clear: sustain the club’s growth, preserve fan enthusiasm, and translate sponsorship into tangible community value. The coming months are expected to reveal additional cooperative initiatives that align the interests of both Elche CF and TM Real Estate Group, ensuring that the partnership continues to benefit fans, customers, and local stakeholders alike. The centennial milestones remain a unifying thread, connecting a storied past with a vibrant future for Elche and its partners.
— Attribution notes: information about the sponsorship transition and future collaborations is provided by TM Real Estate Group and Elche CF leadership, reflecting statements made to investors and the media regarding ongoing collaboration and planned community programs. —