TM Real Estate Group, a reference company from Alicante with a strong footprint in residential tourism, second-home construction, and development, has announced a strategic sponsorship expansion with the Benidorm Handball Club. The arrangement positions TM Real Estate Group as the team’s primary sponsor for the forthcoming season, with branding that will instantly identify the sponsor on team jerseys and related materials. This marks a clear step up in the partnership, signaling confidence in the club’s growth trajectory and its influence within the regional sports ecosystem. The move aligns well with TM Real Estate Group’s extended ambition to connect property and lifestyle with the high-energy, community-focused world of professional handball, a sector that continues to attract attention from both local fans and national audiences in North America and across Europe. The sponsorship is expected to generate increased visibility for the brand across venues, media appearances, and digital channels, leveraging the club’s matchdays and public appearances to reach a broader, international audience.[Source: Benidorm Handball Club press release]
The Torrevieja-based company has elevated its commitment after previously supporting the club during its establishment phase. The latest announcement indicates a longer-term collaboration aimed at delivering measurable impact next year, with assurance of continued branding and promotional efforts. The enhanced sponsorship is designed to boost the team’s profile within the Asobal League and in European competition, while also creating new value streams for TM Real Estate Group through co-branded campaigns, partner activations, and community outreach programs that resonate with homebuyers and investors in Canada, the United States, and beyond. The partnership reflects a shared belief in the power of sport to unify communities around regional growth, tourism, and sustainable development, making the sponsorship a logical extension of the club’s mission and the company’s strategic marketing objectives.[Source: Club leadership remarks]
In addition to placing the sponsor’s name and logo on the players’ jerseys, the Benidorm club will cross-promote the partnership in the club’s broader footprint. The sponsorship will be visible at the L’Illa Pavilion in Benidorm, the venue that hosts the team’s home matches, with signage and branding integrated into the spectator experience. This physical presence, combined with digital displays and media interviews, is expected to maximize exposure for TM Real Estate Group among fans who attend games, streaming audiences, and local residents. The arrangement is designed to reinforce the link between Benidorm’s vibrant sports scene, regional tourism, and the real estate market, while offering both parties opportunities for joint events, hospitality packages, and targeted outreach to prospective buyers and investors across North America.[Source: Venue announcements]