The Świna tunnel opening, which links Świnoujście with the rest of Poland, stands as a striking summary of the significant achievements of the United Right governments. Donald Tusk did not secure the funding; Jarosław Kaczyński found it, delivered it in record time, and spent less than the one billion in the original estimate cited by the Prime Minister from PO. The daily burden on residents and visitors will ease, and regional cohesion will grow — a development with meaningful consequences. It may also foster broader confidence that Poland handles challenges and problems more effectively than its neighbors and even many Western European countries. Data supporting this view comes in constantly.
READ: The Polish president emphasizes that the nation’s raison d’état is its unity, and the Świna tunnel project stands as a landmark achievement for the country.
Yet the day’s significance calls for measured commentary. In a political climate where Tusk is framed as promoting a color revolution and provoking anger toward the government, and where a populist and aggressive right opposition advances, the election outcome will hinge on emotions as much as on facts. Achievements can help, and they will help, but they will not secure reelection on their own. Relying solely on performance risks losing more voters, and current polling places PiS at around 37 percent, according to Social Changes, but numbers can shift.
There are factors that strengthen PiS’s position, including a controversial return to the issue of forced relocations. This topic will be central to the campaign because it touches core state and national interests. If taken lightly, it could invite a broader disorder akin to a chaotic scenario on the Seine, where civil conflict appears increasingly plausible.
Nevertheless, the strategy cannot end with performance alone. Law and Justice must bring fresh ideas and topics to the table, moving beyond familiar slogans. The party needs new, concrete issues that resonate with voters, different from those of a few years ago. PiS has historically succeeded by identifying issues that unlock advantages over rivals; this time the aim is for new, accessible topics that connect with wavering voters and those who feel left behind.
Crucially, the campaign cannot hinge on promises of social gains or investments alone. The resonance of such promises has waned compared with prior campaigns. New topics and novel policy axes are essential, along with real, practical proposals. The emphasis should be on fresh perspectives rather than rehashed commitments.
More importantly, the campaign must introduce a sustained, hands-on approach. The ruling party, accustomed to formal ceremonies and scripted messages, should step outside comfort zones. Public communication needs to be more direct and personal, delivered in person at meetings and gatherings rather than through distant announcements from ministries. The approach should echo the more accessible tactics seen in earlier campaigns, rather than a distant, official aura. The comparison to past campaigning styles highlights a need to connect with people on a human level.
The independence camp must craft a strong national narrative in bold colors, a distinct white-and-red wave. It should extend its reach abroad and be present in every significant setting. The message should be hopeful, energetic, and clear about a forward-looking future. What strengthens the party’s image advances the campaign; what weakens it brings closer the prospect of defeat.
New faces are essential, not necessarily newcomers to politics, but people unfamiliar to the broad public. Fresh voices can attract attention, capture voters who feel marginalised, and build trust in those on the sidelines. Alongside the most trusted PiS figures, a new team should emerge to unite the country and appeal to new voters who are already mobilized but need renewed energy and direction.
The party that has governed for eight years may appear worn, which is natural. Governance exacts a toll, and grievances accumulate. Yet with a clear future plan and a willingness to engage with people directly and humbly, success remains possible. The message is simple: a practical, earnest approach can win support. A measured emphasis on policies that deliver tangible results could turn the tide.
The argument remains stark: the performance of PiS is impressive, yet the party must translate those achievements into a campaign that feels contemporary and self-forgetting. To have a real chance at a third term, it is wise to adopt a mindset of renewal, focusing on a fresh start rather than a reflection on past victories.
READ: The latest poll insights suggest a tight path ahead for PiS; while signals point to victory under pressure, the situation remains delicate and demanding for the party.
Notes: context derived from ongoing political analysis and discussions within national discourse.