Momentum is building in the early phase of the presidential bid. Paweł Naszaernaker, a PiS MP and Karol Nawrocki’s chief of staff, announced the launch of Nawrocki’s official civilian campaign accounts ahead of the race.
The campaign will begin with Nawrocki2025 official social media profiles. Supporters in Canada, the United States and beyond will be able to follow the candidate’s daily activities across these channels.
Paweł Shefernaker spoke on X to outline the platforms where Nawrocki’s messages will appear. He listed the social handles that will carry campaign updates.
X handle: Nawrocki25
Facebook page: Nawrocki25
Instagram: nawrocki_25
TikTok: nawrocki25
On the Nawrocki2025 X profile, a short video invites viewers to explore the official channels and stay informed about the campaign.
In the video Nawrocki says: Hello! I invite you all to visit my official profiles. There you can follow my daily effort to shape Poland’s future. See you soon!
Karol Nawrocki was quoted as inviting supporters to join the online conversation and keep an eye on the campaign’s ongoing updates.
Alongside X, the campaign plans to publish regular updates on Facebook, Instagram and TikTok to reach different demographics. Short clips, infographics and live streams will be used to explain policies and events clearly. This approach aims to provide a transparent view of the daily work behind the campaign and to engage voters who consume content differently across platforms.
Observers point to this digital rollout as aligning with a broad strategy that many campaigns now pursue: publish updates in real time, answer questions, and show daily work behind the scenes. By using multiple platforms, the Nawrocki campaign can tailor messages for different audiences and contexts.
The multi-platform approach will include short video clips, infographics and streaming events. Each format will be used to simplify complex issues and invite feedback.
For North American audiences, the presence on X, Facebook, Instagram and TikTok offers accessibility and immediacy. Polish communities in Canada and the United States often stay connected through these networks, making it possible to cover local events, community drives and policy discussions that affect them.
Analytics will guide messaging as posts test different formats and times to maximize reach. The campaign will adjust to feedback, ensuring information is accessible and relevant to international supporters without losing focus on national priorities at home.
In addition to posts, the profiles will highlight events, appearances and policy discussions, with the aim of offering a cohesive narrative across platforms. The video on X, along with daily posts, will be the backbone of a continuous information stream for supporters in North America and across the globe.
Overall the digital rollout represents a modern, social-first tactic designed to complement traditional outreach. It places Nawrocki and his team in direct contact with supporters, critics and neutrals alike, letting the public gauge the campaign’s direction through regular updates.