Restalia, the restaurant group behind its flagship concept 100 Montaditos, has projected a growth of more than 37 percent in beer sales across its venues, aiming to surpass 142 million liters sold over the next five years. In practical terms, the company envisions a substantial lift in its annual beer turnover from roughly 22 million liters at the end of 2024 to 33 million liters per year by 2029.
These projections come amid a broader Spanish beer market that faced a downturn in 2023. While the sector slipped by 3.2 percent according to the Beer Sector Socioeconomic Report for 2023, Restalia reported that its per-venue beer sales rose by an average of 22.1 percent versus the prior year. This growth underscores Restalia’s ability to outperform the national average in the hospitality channel, particularly through its 100 Montaditos locations, which reportedly sell beer at a rate five times higher than the national average when considering total beer sold in the hospitality channel and the roughly 280,000 bars and restaurants operating in Spain.
To meet rising demand, Restalia estimates that the country’s largest beer production facility, with a daily capacity of 9 million glasses, would need roughly three months of production solely to cover Restalia’s needs. The chain’s venues currently account for about 1 percent of all beer consumed in Spain’s hospitality sector.
A commitment to sustainability
Around sustainability, the company has highlighted its preference for reusable items, such as chilled glass mugs, over single-use alternatives. Restalia emphasizes that adopting reusable materials instead of disposable options like cardboard has become a defining feature within the fast-casual restaurant segment and signals a mark of quality.