Restalia Holdings, a neo-restoration group behind brands such as Montaditos, The Good Burger, La Sureña Jarras y Tapas, Panther Organic Coffee, and Pepe Taco, has announced an expanded set of support measures for its franchise network. The aim is to help franchisees manage inflationary pressures and the energy crisis that have weighed on profitability and operations.
The extended aid package follows a prior program that ran until September 1st. In a period marked by economic turbulence, restaurants have emerged as one of the most affected sectors. Restalia has chosen to extend its successful support plan, reinforcing the resilience of its franchise network and signaling a commitment to stable partners through challenging times.
According to José María Capitán, founder and owner of Restalia, the company believes that franchisees deserve solid backing when the macro environment becomes unpredictable. He notes that while Restalia cannot control factors such as rising electricity and gas prices, the company is taking deliberate steps to ease the burden on its entrepreneurs. The goal is to ensure franchisees can focus on delivering value to customers without being overwhelmed by external price shocks.
strategic points
Facing economic uncertainty expected to linger after the summer, and ongoing inflationary pressures across the country, Restalia extended measures designed to contain raw material costs. The group has maintained its policy of ongoing support for franchisees since the start of the year, underscoring a long-term commitment to shared success in a volatile market.
In addition to price controls, Restalia has sharpened several other elements of its franchisee support plan. Management has prioritized refining the gastronomic proposals across its banner to withstand inflation while preserving two core pillars: delivering a high-quality offering at a competitive price and maintaining Restalia as a trusted choice for diners. The company’s research and development teams, product specialists, and operations experts will conduct in-depth analyses and studies to guide upcoming changes. New initiatives will be announced in the weeks ahead.
A strong emphasis is also placed on bolstering delivery capacity. Since 2020, Restalia has recognized the significant value that delivery brings to its storefronts, complementing the existing Delivery Plan launched that year. The aim now is to deepen collaboration with delivery platforms, improve terms for partner franchisers, and ensure smoother consumer experiences from order to plate.
Additional support measures are being prepared to ease the post-summer transition for franchisees. With these efforts, Restalia reports cumulative investments exceeding nine million euros directed at supporting its network and brand ambassadors. The generosity of these programs reflects the group’s view that a robust franchise system is essential to weather economic headwinds while continuing to grow the brand footprint across markets.