Over the past year, sales at supermarkets have stabilized after a surge during lockdowns, as families shifted more of their dining out to home meals. The return to normal spending patterns began to show in the financials of leading chains, signaling a new balance between in-store visits and at-home shopping.
The distributor Juan Fornés Fornés reported a turnover of €321.2 million for the last year, a 3.8% decline from the previous period. Yet, when comparing with 2019, the figure is only slightly lower, considering the pandemic’s impact. The company highlighted that this level still marks a rise of 5.8% over 2019 figures before COVID-19 disrupted markets.
Masymas, led by general manager José Juan Fornés, described 2020 as an atypical year. Despite the challenges, Masymas’s performance relative to pre-Covid numbers stood out as customers showed loyalty and the retailer pressed on with plans to enhance the shopping experience. The leadership emphasized a commitment to continuing progress and delivering a more engaging, convenient store experience for frequent shoppers.
Last year, the chain invested €10 million to open two new stores and to renovate four more in El Verger (Alicante) and Xeraco (Valencia). With these additions, Masymas now operates 120 supermarkets. The company also introduced Masymas Basic, a new format launched in October to better differentiate smaller stores and to provide a streamlined shopping experience. The smaller format is designed to optimize store layouts with floor areas ranging from 400 to 1,200 square meters and expanded product sections, helping to clearly separate the store concepts within the network.
Juan Fornés Fornés creates ‘Masymas Basic’ banner to differentiate smaller supermarkets
Masymas operates primarily in the Community of Valencia and the Region of Murcia, employing about 2,593 staff members.
For 2022, the company planned €12 million in investments aimed at opening two new stores with the Masymas Basic model and refurbishing four existing establishments within its network.
José Juan Fornés, the managing director of Masymas, has underscored the strategic move toward a broader online presence. The retailer expanded its online store into most markets where it already operates, launching a service last December in the municipality of Dénia. Today, the platform offers more than 8,000 items through its digital storefront.
Masymas Supermarkets opens its online store
Work is also underway to enhance the so‑called Kitchen section, where freshly prepared meals reflect Mediterranean recipes. Fifteen stores already offer this service, with plans to add six more in 2022, expanding the chain’s take‑home dining options.
From an environmental standpoint, Masymas is accelerating its eco‑efficient store model. The rollout includes more photovoltaic installations for self‑consumption in twelve stores and the installation of charging points for electric vehicles in ten locations, among other energy and efficiency investments.
Notes: All figures and project details reflect Masymas and associated press information, with citations attributed to the company and its leadership for accuracy and context.