Cepsa is responding to Repsol’s aggressive market moves by turning up the heat in the fuel retail sector. The company has unveiled express discounts and extended them through December, offering up to 10 euro cents per liter off for individual customers under Cepsa Gow and for transport professionals under Starresa. These savings are extended to loyalty program members across the network.
Until now, Cepsa had held steady with modest discounts in the range of 5 to 6 cents per liter. Instead of a drastic price war, it has chosen to strengthen its competitive edge through strategic alliances with around 40 partner brands, including El Corte Inglés, Amazon, Ikea, Mediamarkt, Ouigo, Fnac, Telepizza and others. These partnerships provide additional reductions on purchases at partner stores, complementing Cepsa’s direct fuel discounts.
The latest promotion, valid from today through November 30, covers all fuel types — gasoline, diesel and LPG — at the Cepsa network’s 1,500 service stations in Spain. Loyalty program members can stack benefits, receiving 10 cent savings, while new sign-ups will enjoy a welcome bonus of €10. The offer applies to all stages of the network and is designed to drive broader adoption of the loyalty ecosystem.
In a parallel move, Cepsa and Endesa announced an expansion of their alliance to jointly advance electric mobility. The collaboration aims to challenge major rivals—such as Iberdrola and Repsol—by co-developing and integrating electric vehicle charging infrastructure. The two groups will offer a cross-network charging experience, with interoperable yet independent charging points and cross-discounts for customers who hold accounts within either network.
Repsol’s coup
Repsol has electrified the fuel retail landscape with a series of aggressive discounts in recent months. As the largest oil company in the Spanish market, Repsol ramped up its commercial offensive by doubling the discounts across its own network, pushing savings up to 40 euro cents per liter for certain periods before year-end.
Earlier this year, Repsol altered its discount model by moving away from blanket reductions of 10 cents per liter that had been in place since the start of the year. In their stead, the company introduced a new tiered savings structure, with incremental discounts linked to consumer participation in bundled energy services. For customers who sign contracts for additional services, such as electricity, gas, heating, electric mobility, or solar self-consumption, Repsol offered equipment-anchored savings of 10 to 40 cents per liter. Electric vehicle charging could be fully discounted for Waylet app users, and the total savings varied depending on the range of energy services contracted by each motorist, as outlined in the program materials attributed to the Waylet payment ecosystem and alternative energy services. This strategic shift emphasizes cross-service value and creates a broader loyalty framework for customers who engage with multiple energy solutions. (Source attribution: corporate communications from Repsol)”