Repsol is reshaping the price war at its gas stations. As the largest oil company in Spain, it is rolling out a fresh round of savings by temporarily doubling the discounts offered at its service stations since last spring. Discounts go up to 40 cents per liter. This marks a shift after fuel prices climbed over the summer.
Last April, Repsol introduced a new wave of selective and higher discounts, moving away from the blanket 10-cent per liter reductions that had been in place since the start of the year after the government’s 20-cent discount ended. The program also boosted savings for customers who bundle other energy services from the group, including electricity, gas, heating, electric mobility, or solar self-consumption.
The company has decided to increase its promotions for September, aligning with the tail end of the peak summer travel season. From Wednesday through October 15, the group will offer discounts ranging from 10 to 40 cents per liter for users of the Waylet payment system, and up to 100% off on charging electric vehicles, depending on the other energy services a driver has subscribed to.
Only customers at participating gas stations will receive a 10-cent per liter discount when paying with Waylet; 20 cents for those who have electricity supply contracts; 30 cents for electricity and heating customers; and 40 cents for households that also subscribe to electricity, heating, and self-consumption services.
Savings from this program can be used at Repsol service stations and at electric charging points, on electricity and gas bills, for butane purchases, diesel fuel, or future payments at any of the network’s 4,400 commercial locations. The scheme is connected through the Waylet ecosystem.
Pressure on competitors
Under the leadership of Josu Jon Imaz, Repsol is shaking up the fuel retail market with a loyalty-first savings strategy that aims to bind customers to a broad energy services ecosystem. The move puts pressure on major rivals in the gas station sector, including Cepsa, BP, and Galp, encouraging them to expand discounts to stay competitive.
Since April, Cepsa has rolled out a GOW loyalty program offering loyal customers discounts of between 5 and 6 cents per liter, depending on the fuel type, along with savings on purchases from dozens of merchants, including Amazon, Ikea, and El Corte Inglés. The BP My BP loyalty program provides deferred savings that range from 3 cents per liter on all refueling to 8 cents per liter on BP Ultimate fuels. These programs reflect a broader industry shift toward multi-service loyalty and cross-promotions that reward consistent engagement across energy needs.
During the summer, fuel prices rose for two consecutive months, yet major oil groups maintained their discounts while launching additional customer incentives. The market also saw more than a million prize draws and promotions across companies as a way to capture customer loyalty and drive spend—creating a competitive backdrop that rewards frequent refueling and energy purchases with tangible savings and perks. In the end, the aim is clear: keep drivers within a network that offers the broadest set of energy services and the most rewarding price structures, even as prices fluctuate and competition intensifies [citation attribution].