Cepsa Gow loyalty program overview
The Cepsa Gow loyalty initiative has enabled a portion of customers to accumulate substantial savings in under a year. By earning balance from fuel purchases at the Cepsa Service Station network and spending at more than 50 partner brands, program members can accumulate up to 10% of their transaction value in store credits. These credits can be used for refueling, shopping, or laundry services at participating locations. Source: Cepsa Gow program data.
Designed to fit the daily routines of its users, the program shows a clear tilt toward travel-related spending. Travel bookings represent the sector with the highest transaction volume within Cepsa Gow, accounting for nearly one-fifth of all activities (19.9%). Next come leisure activities and dining, which together attract substantial engagement at 18.8%. Other notable categories include general shopping (15.9%), home-related purchases (14.6%), mobility and transportation (13.1%), automotive services (10.9%), with smaller shares in insurance (4%) and banking (2%). These figures illustrate a broad, multi-sector appeal that aligns with evolving consumer needs. Source: Cepsa Gow analytics.
The top ten brands generating the most Cepsa Gow transactions include Amazon, Booking, Shein, Endesa X Way, Druni, Mediamarkt, Just Eat, Primor, PC Componentes, and TuMejorITV.com. Additional notable partners feature eDreams, Europcar, Telepizza, LG, Sprinter, and Midas, reflecting a diverse ecosystem that strengthens the program’s value proposition for members. Source: Cepsa Gow partner data.
In April 2023, Cepsa renewed the loyalty plan to better reflect customer needs and contemporary market trends. Today, 3.2 million customers are members, and the Cepsa Gow app has approached one million downloads since its launch. This ongoing expansion underlines the program’s role in Cepsa’s broader customer engagement strategy. Source: Cepsa Gow program timeline.
Beyond daily purchase credits, members receive additional incentives. Fuel purchases earn 5 cents per liter, electric charging earns up to 4 cents per kilowatt-hour, and in-store purchases can yield up to 5% credit. New customers also receive a welcome gift of 5 euros. These benefits are designed to reward loyalty while encouraging continued engagement across the network. Source: Cepsa Gow benefits outline.
Membership is open to any customer who wishes to join the program, free of charge, via the Cepsa Gow website or app, or at a participating point of sale. Members can verify their identity using the app, mobile phone, email, QR code, or by presenting their ID. The program benefits are available across the 1,500 Cepsa Service Station locations in Spain. Source: Cepsa Gow enrollment details.
Cepsa operates the second-largest service-station network in Iberia, reaching more than 12 million users annually. The company pursues a broad transformation plan under its Positive Action strategy, emphasizing service stations and a green approach across its businesses. This positions Cepsa as a reference point in energy transition. Source: Cepsa corporate overview.
As a leading international energy company, Cepsa emphasizes sustainable mobility and energy with more than nine decades of operation. The organization also maintains a world-leading chemicals portfolio that continues to pursue sustainable practices. Source: Cepsa corporate profile.
The sustainability-driven vision is reinforced by the 2030 Positive Motion plan, which aims to position Cepsa as a pioneer in sustainable mobility, biofuels, and hydrogen within Spain and Portugal. The strategy places customers at the center of business decisions and aligns actions with ESG criteria to support decarbonization goals. Source: Cepsa strategic plan.
The company expects to reduce CO2 emissions across its operations over the coming years, aligning with a broader commitment to net-zero targets before 2050. The plan includes measurable improvements in carbon intensity and overall environmental impact as part of its ongoing transformation into a leader in energy conversion. Source: Cepsa environmental and sustainability program.