Cepsa is extending its 10-cent-per-liter discount for both individual and professional customers until January 15 through the Cepsa GOW and Starressa programs. The promotion, which has been active since the end of October and has been well received by users, applies to all fuel types including gasoline, diesel, and LPG, and is valid at 1,500 partner stations within the Cepsa network. Access requires loyalty program registration, verified via the Cepsa GOW app, a Starressa card, or by presenting a government ID.
Similarly, registered Cepsa GOW and Starressa users will receive a €10 discount before January 15 from participating hosts. Anyone can join the Cepsa loyalty program free of charge and quickly from the website, the Cepsa GOW app, or sales points. For Cepsa GOW, registration is instantaneous.
Thanks to this promotion, private drivers will grow their balance in the Cepsa GOW loyalty program, usable later for refueling, car washes, or purchases at Cepsa Service Stations. These discounts are compatible with Cepsa savings programs with Wizink and Carrefour when cards are presented together. Professional customers receive a direct welcome discount of €10 plus 10 cents per liter on refueling, in addition to the benefits offered by the Starressa program for transporters and fleets.
Cepsa GOW
Cepsa renewed its loyalty plan in April 2023 to align services with evolving customer needs and market trends.
Cepsa GOW members typically accumulate an average balance exceeding €300 per year, usable for fuel, electricity top-ups, car wash services, or shopping at Cepsa stores.
GOW works with more than 40 partner companies; notable names include Amazon, Booking, Europcar, Mediamarkt, Telepizza, and Primor. In addition to saving over €300 on purchases from these partners, energy customers can receive credits for fuel purchases and store/wash services at Cepsa Service Stations.
Today, more than 3.1 million customers are members of the loyalty program, with a 20% gain in membership last year alone. Since its April launch, the Cepsa GOW app has surpassed one million downloads.
Cepsa runs the second-largest service-station network in Iberia, serving over 12 million users annually and offering a range of energy solutions and related services. Through its Positive Action strategy, the company aims to transform service stations and deliver a green return to its activities, positioning itself as a benchmark in energy transition.
Starressa
Starressa is Cepsa’s loyalty program tailored for transporters and fleets. It provides a suite of complementary services, including emission compensation, tax collection, electronic tolls, and personalized discounts for professional customers.
Cepsa offers various Starressa card types to fit different professional needs, available at all Cepsa Service Stations and across its 12,000 European network locations.
Cepsa is a leading international company committed to sustainable mobility and energy, with more than 90 years of operation. It also maintains a world-class chemicals division focused on sustainable practices.
In 2022, Cepsa introduced its strategic plan, Positive Motion for 2030, aiming to lead in sustainable mobility, biofuels, and green hydrogen in Spain and Portugal, while becoming a reference in the energy transition. The company places customers at the center of its business and collaborates with them to advance decarbonisation goals.
ESG criteria guide all Cepsa actions toward a net-positive footprint. Over the decade, Scope 1 and 2 emissions are targeted to fall by 55%, and the carbon intensity index by 15–20%, with an ultimate goal of net-zero emissions by 2050.