Cesa announced a temporary extension through the end of the year that brings a fuel discount to customers enrolled in the free loyalty initiative titled “Because you’re back.” The company reported on Thursday that this initiative will continue to help families and drivers manage rising fuel costs by providing a tangible saving at the pump.
According to the details released, the discount offers up to 30 cents per liter and is composed of three components: 20 cents from a state-supported bonus, five cents from a universal reduction that Cepsa makes available to all customers, and a further five cents allocated to members of the company’s own loyalty program. This layered approach ensures that a broad base of customers benefits from the price relief while rewarding continued engagement with the brand.
Private customers will see additional savings when this measure is combined with other ongoing promotions from Cepsa, including partnerships with Carrefour and Wizink. In practical terms, this can translate to savings of up to 50 cents per liter for some purchases, depending on the mix of discounts and the volume of fuel bought. The company emphasized that these additional savings are not contingent on any minimum purchase amount or the use of a mobile app; they are designed to be straightforward and accessible to everyday drivers.
Beyond the consumer tier, the policy also covers commercial and transport users. Carriers and fleet operators holding Cepsa professional or business cards can benefit from discounts of up to 30 cents per liter under the current terms, which align with existing trade discounts and loyalty programs aimed at business customers. This broad coverage helps logistics and transportation operators control operating costs in a period of higher energy prices.
Cepsa underscored that the measures are temporary and will be in force until December 31. The company highlighted the extraordinary context created by elevated fuel prices driven in part by fluctuating international energy markets, stressing that the initiative is a timely response to the financial pressures faced by customers and businesses alike. The ultimate aim is to provide predictable relief during a period of economic uncertainty while maintaining the reliability of fuel supply and access for all user groups.