Bonnysa returns to the world’s most celebrated open-air art showcase, the Meninas Madrid Gallery. The Alicante company, which dressed one of the meninas in last year’s edition along Madrid’s main artery, continues to bring the flavors of the Mediterranean diet to the streets of the capital. This time, the collaboration features a remarkable young artist in this issue. Alejandra Ramos Girela, a student from the Antonio Bonny Foundation School, was chosen from more than two hundred proposals submitted for the project.
The design development was led by the center’s educational team. Here, students embraced a mission: to convey the values of the Mediterranean diet and the benefits of consuming fruits and vegetables through a distinctive artistic design. Boys and girls aged 3–12 embraced the task with energy, using the project to highlight how daily herbal products contribute to a healthy and balanced lifestyle. Once the winning design was selected, the student herself guided the final development, approving the result that would become a lasting part of the urban landscape.
The world’s premier open-air art exhibition, Meninas Madrid Gallery, returns with a new figure at Grand Via 32, alongside notable participants this year such as Cristina Oria, Roca Rey, Tomás Páramo, and María G. de Jaime. This urban spectacle, which reimagines Velázquez’s iconic figures on Madrid’s streets, stands as one of the largest open-air art events globally and marks its sixth edition with evident enthusiasm. From the outset, hundreds of visitors pose for photos with these esteemed names in Spanish art and share them across social networks, giving the event immediate viral momentum.
The second appearance of a menina on Gran Vía Madrid emphasizes the theme of the Spanish countryside and agriculture. Bonnysa aims to promote healthy living and the Mediterranean diet as central values. The contemporary display reinforces the company’s commitment to daily life and to European tables with vibrant, distinctive attire that catches the eye and sparks conversation. The overarching message focuses on encouraging audiences to invest in fruits and vegetables as a foundation for self-care, enjoyment, and the celebration of a Mediterranean lifestyle that defines the region.
Throughout the exhibition month and a half, engaging marketing activities will invite the public to savor fruit and vegetable consumption and to interact with the menina by taking photos and sharing experiences on social media. (Source: Bonnysa) The initiative invites families and individuals to see how small daily choices can contribute to better health while enjoying the rich cultural exchange offered by the art event. (Source: Bonnysa)