For a second consecutive year, the Bonnysa banana has earned the Flavor of the Year award, underscoring the company’s ongoing commitment to establishing its product as a benchmark in taste for consumers. The initiative centered on delivering a premium banana with distinct flavor and superior quality that aligns with what shoppers seek. The result is a banana with a rich, intense taste and aroma that captivates the palate. Everyday shoppers who trust the Bonnysa brand choose these bananas.
Bonnysa operates 100% on the island of Tenerife, where a unique farming system supports all production. The island’s operations occur within greenhouse facilities equipped with efficient irrigation and humidity control. A highly sustainable cable-guided transport system moves fruit smoothly from field to warehouse, while handling processes are minimized to preserve freshness. Maturation rooms on the peninsula ensure the product reaches peak quality at the ideal moment, all of which are essential to offering a superior end product. The company maintains strict production and quality controls, and current output surpasses 10 million kilograms, making Bonnysa one of the Canary Islands’ leading banana producers.
As noted by Jorge I. Brotons, Commercial Director: “The renewal of the Flavor of the Year title, together with the three stars on the Taste Award, confirms that we offer a brand with high added value. The fact that consumers recognize it and that Bonnysa delivers a taste that is indispensable to the industry means we can provide consistent quality and flavor all year round. Our goal is to become a recognizable brand in consumers’ minds, and this achievement reflects the dedication and enthusiasm of the Bonnysa teams.”
The Flavor of the Year methodology employs a panel of regular category consumers who evaluate various product aspects such as texture, flavor, aroma, and overall impression. They rate each component and share subjective impressions while remaining anonymous about the product under analysis. Bonnysa bananas stood out for their balanced performance across all criteria, with exceptional results and very positive subjective ratings for both flavor and texture.