Cepsa Gow, loyalty program Cepsa has enabled some of its customers to get discounts of up to 1,500 Euros in less than a year, thanks to the balance they earned when refueling at the Cepsa Service Station network and shopping at more than 50 brands. collaborators they can accumulate up to 10% balance of your transactions in these companies. Program users can then use the balance at Cepsa stations to refuel, shop or do laundry.
Designed to adapt to the daily needs of its users, customers of this program showed particular interest in travel booking, which was the sector with the highest number of transactions recorded within Cepsa Gow, with 19.9% of cases. In second place are leisure activities and restaurants, where their companies focus. 18.8% of purchases made by program users loyalty. After these, interest rates are purchasing (15.9%), home (14.6%), mobility and transportation (13.1%), automobile (10.9%), insurance (4%) and banking (2%). 8) positioned in sectors.
Looking at brands, the ten partners that recorded the most Cepsa Gow customer transactions were Amazon, Booking, Shein, Endesa X Way, Druni, Mediamarkt, Just Eat, Primor, PC Componentes and TumejorITV.com. Along with these, the ecosystem The number of Cepsa employees reached 50 In addition to companies, there are also top companies such as eDreams, Europcar, Telepizza, LG, Sprinter or Midas.
Cepsa renewed its loyalty plan in April 2023 in order to adapt all its services to customer needs and new market trends. Right now, 3.2 million customers They are members of this loyalty program and the Cepsa Gow app has nearly 1 million downloads since its launch.
In addition to the credits that users can accumulate on their daily purchases, members of this program receive credits of 5 cents per liter on fuel, up to 4 cents per kilowatt-hour on electric charging, and up to 5% credit on stores or stores. washed in charging services. New customers also receive a 5€ gift.
Any customer who wishes can become a member of Cepsa Gow instantly and easily, free of charge, via the website. APPLICATION At Cepsa Gow or point of sale. Cepsa Gow’s benefits are available in the 1,500 organizations that make up the Cepsa Service Station network in Spain. To access them, customers registered in the program can identify themselves as they wish, using the program application, mobile phone, e-mail, QR code or by submitting their ID.
Cepsa operates the second largest network of stations in Iberia, reaching more than 12 million users annually and offering multiple energy solutions and other complementary services. The company is working on a deep plan for transformation within the scope of its ‘Positive Action’ strategy has service stations and provides a green spin to all its businesses To become the reference for energy conversion.
Cepsa is a leading international company committed to sustainable mobility and energy, with solid technical experience after more than 90 years of operation. The company also has a world-leading chemicals business that operates increasingly sustainably.
Cepsa reflects its goal of becoming a leader in sustainable mobility, biofuel and hydrogen with its 2030 strategic plan Positive Motion. green in Spain and PortugalTo be a reference for energy transformation. The company puts its customers at the heart of its business and will work with them to help them advance their decarbonisation goals. ESG criteria inspire all actions Cepsa takes to move towards its net positive goal.
This will decrease over the decade they CO2 emissions coverage 1 and 2 by 55% We increased the carbon intensity index by 15-20% with the aim of reaching net zero emissions before 2050.