Bonnysa once again participates in the world’s most important open-air art exhibition: “Meninas Madrid Gallery” The Alicante company, which dressed one of the meninas of the exhibition that will take place in the main commercial artery of the capital, watched by millions of people last year, is bringing all the flavors of the Mediterranean diet to the streets of Madrid. by. We collaborated with a very special artist in this issue. Alejandra Ramos GirelaStudent of the Antonio Bonny Foundation School, selected from more than 200 proposals submitted.
Development of the design was carried out by the centre’s educational team; Here, students were given the task of conveying the values of the Mediterranean diet and fruit and vegetable consumption through a different artistic design. Boys and girls aged 3-12 years were committed to their development and took the opportunity to highlight the importance of daily consumption of herbal products as part of a healthy and balanced diet. Once the chosen design was chosen, it was the student himself who guided the development of his design and approved the final result that would become part of the urban scene.
From November 1 to December 15, Bonnysa will be in the exhibition with a figure ( Grand Via 32), featuring characters such as this year Cristina Oria, Roca Rey, Tomás Páramo or María G. de Jaime, among others. This urban art exhibition, which brings Velázquez’s universal figures to the streets of the city, is one of the largest open-air exhibitions in the world and reaches its sixth edition this year with great enthusiasm; Streets of Madrid. From the very first minute, hundreds of passersby come to take photos with these important names of Spanish art and publish them through social networks, causing the event to go viral.
“At Bonnysa, we want to promote healthy living habits and adherence to the Mediterranean diet as one of the most important values we hold dear. Gran Vía in Madrid will have a menina for the second time, referencing the Spanish countryside and agriculture. The company closes with the slogan “improve your naturalness” “With its colorful and distinctive clothes, it emphasizes our presence in daily life and on tables all over Europe,” he says. It is important for the company to convey to the entire public the importance of betting on fruits and vegetables as the best way to take care of themselves, enjoy and celebrate the Mediterranean lifestyle that makes us unique.
During this month and a half, during which the exhibition will continue, marketing activities will be carried out to encourage fruit and vegetable consumption, as well as to interact with people who take photos with menina and share them on social networks.