Pre-orders for the Xiaomi SU7 electric car have begun in Russia, even though the model has not yet reached the Chinese market—the only place where Xiaomi plans to sell it initially. A growing number of Russian buyers have already secured reservations as reports from the Chinese automotive news portal indicate.
According to the source, Premium Auto, the distributor handling the model in Russia, has disclosed that eight pre-orders have been collected so far. The car is scheduled to go on sale in China on March 28 of the current year, with the all‑wheel drive variant priced at 5.6 million rubles in Russia. This quoted figure includes delivery costs and customs duties and is based on an estimated car value of 300,000 yuan, which is roughly 3.83 million rubles given current exchange rates.
In contrast, Xiaomi has not released a final price point for the SU7 in China. The company is inviting potential buyers to place a blind pre-order with a 5,000 yuan deposit. When official sales commence, customers will have the option to confirm their orders, and the deposit will be applied toward the total purchase price. Should a buyer cancel, the deposit will be refunded.
The Xiaomi SU7 is expected to launch in two configurations: a rear‑wheel drive version and the base SU7 with a robust 299 horsepower. The standard variant is claimed to accelerate from 0 to 100 km/h in 5.28 seconds and deliver a range of up to 668 kilometers on a single charge. A higher‑end, four‑wheel drive model dubbed the SU7 Max is also anticipated, delivering 673 horsepower and sprinting to 100 km/h in about 2.78 seconds while offering an estimated range of around 800 kilometers. These specifications position the SU7 as a performance‑oriented electric sedan with multiple powertrain options to suit different needs.
Market dynamics show Xiaomi’s first foray into electric mobility is generating regional interest beyond its home country. In Russia, buyers are weighing the potential advantages of local availability, import logistics, and aftersales support against the uncertainties of a vehicle still awaiting a formal release window in China. Industry observers note that pre-orders in Russia often reflect demand signals that could influence future regional pricing and service arrangements, especially if exchange rates or import duties shift in the coming months.
Observers also point to broader implications for Xiaomi as a consumer electronics company expanding into automotive hardware. The SU7 program underscores the company’s strategy to offer high‑tech, feature‑rich electric vehicles that leverage its existing strengths in software integration, connectivity, and consumer branding. Customers within Canada and the United States may later see how Xiaomi translates its ecosystem approach to the EV segment, including potential in-car connectivity features and integrated services.
Earlier coverage mentioned that Xiaomi smartphones might see price changes in 2024, which could influence consumer expectations for Xiaomi‑branded vehicles as well. While these notes focus on handheld devices, they highlight the broader trend of Xiaomi pursuing higher‑value product categories and the potential impact on pricing strategies across its product lines. Attribution: Chinese Cars portal