In a bold move aligned with the Year of the Teacher and Mentor, Sferum is rolling out an online marathon titled Master in Digital Communication aimed at Russian teachers, as reported by VK’s press service. The initiative signals a strategic effort to deepen educators’ proficiency with digital tools and to showcase how these resources can enhance classroom engagement and student learning.
Industry data highlights that a substantial audience already interacts with Sferum through the VK Messenger education profile, with estimates suggesting more than 1.8 million teachers actively using the platform. This broad usage provides a fertile ground for ongoing dialogue with educators, gathering practical feedback, and discovering diverse use cases for integrating Sferum’s educational features into daily teaching routines. The head of the service emphasized that the Master in Digital Communication program is designed to illuminate the full spectrum of functions available within the VK Messenger education profile, enabling teachers to maximize the platform’s potential in their pedagogy.
The marathon invites teachers to choose from interactive scripts housed in Sferum’s User Scripts Library or to contribute their own original scripts. The engagement model rewards practical participation and the exchange of ideas that can scale across regions. At the close of the online marathon, the most active individual teacher and the most active educational institution in each region of the Russian Federation will receive recognition and rewards. Among the prizes are smartphones and VK Capsule Mini smart speakers equipped with the Marusya voice assistant, underscoring a commitment to tangible tools that extend classroom impact.
Participation details are organized on the project’s website, with clear guidelines on how to join, what constitutes active participation, and how outcomes will be evaluated. Prospective participants are encouraged to review the official participation criteria, submission formats, and the timeline to ensure they make the most of the opportunity. The program aims to establish a replicable framework for professional development in digital communication that teachers can draw upon long after the marathon ends.
Earlier, Globe announced the creation of a Digital Pedagogy Council to serve as a forum for teachers to share best practices and co-create solutions for modern classroom challenges. This initiative complements the Master in Digital Communication by fostering a broader ecosystem where educators collaborate, experiment with new tools, and collectively elevate the quality of digital schooling.