Hailey Bieber invited followers into a candid glimpse of her Rhode fashion shoot through personal blog frames, offering a closer look at the cosmetics brand she leads. The peek behind the scenes reveals a confident style moment as she posed by a vivid red convertible, embodying a sunlit, modern glamour that mirrors Rhode’s aesthetic. The denim bikini set, featuring a sporty top and matching bottoms, underscored a laid back, athletic-chic vibe. Accessories included solid gold earrings and sleek sunglasses, while bronze makeup and a pink lip gloss from the newest Rhode collection finished the look with a soft, luminous edge. The imagery carried a signature caption she added to the photos, reading Strawberry glaze, a playful nod to the product line and the collection’s color story. [Citation: Entertainment News]
The Rhode brand, created by Hailey Bieber, has steadily expanded its lineup since its debut. In 2022, the entrepreneur launched Rhode Skin, a skincare line positioned as an accessible, minimalist option for everyday routines. The initial range included a moisturizer, a skin-finishing liquid, and a lip balm, each designed with clean, streamlined packaging that aligns with Rhode’s global brand language. The price point hovers around the thirty-dollar mark, making the products approachable for a broad audience while maintaining a premium feel. This strategic launch marked a broader ambition for the brand, extending beyond makeup into a complete skincare conversation. [Citation: Brand History]
In August, a new personal transformation made headlines as Hailey Bieber shared the outcome of dyeing her hair. The update surprised fans who had grown accustomed to her lighter blonde, as she revealed a move toward a deeper shade. The new color, described by a trusted stylist in the industry as cinnamon cookie butter, signaled a bold shift in her styling narrative. The stylist attributed the change to Hailey’s evolving image, underscoring how color choices can complement a public figure’s evolving brand story. [Citation: Fashion News]
The visual shift extended beyond the hair, with glimpses of lip gloss shades that accompanied the new look. Firelight tones and a donut-inspired lip gloss became talking points, illustrating how Rhode’s makeup offerings can play a role in costume-like transformations for public appearances and social media storytelling. This intersection of hair color, makeup, and personal branding demonstrates how celebrity-led product lines leverage evolving aesthetics to engage audiences across platforms. [Citation: Beauty Coverage]
Across these updates, the narrative around Hailey Bieber and Rhode emphasizes a holistic approach to beauty and style. The brand’s identity blends practical skincare basics with high-fashion inspiration, inviting fans to explore the same color stories, textures, and finishes in their own routines. The ongoing dialogue around color, gloss, and complexion products shows how celebrity-backed beauty lines can stay relevant by continually refreshing looks and packaging while remaining true to a clean, user-friendly philosophy. [Citation: Industry Analysis]