Hailey Bieber invited followers into a candid glimpse of her Rhode fashion shoot through personal blog frames, offering a closer look at the cosmetics brand she leads. The peek behind the scenes reveals a confident style moment as she posed by a vivid red convertible, embodying a sunlit, modern glamour that mirrors Rhode’s aesthetic. The denim bikini set, featuring a sporty top and matching bottoms, underscored a laid back, athletic-chic vibe. Accessories included solid gold earrings and sleek sunglasses, while bronze makeup and a pink lip gloss from the newest Rhode collection finished the look with a soft, luminous edge. The imagery carried a signature caption she added to the photos, reading Strawberry glaze, a playful nod to the product line and the collection’s color story.
The Rhode brand, created by Hailey Bieber, has steadily expanded its lineup since its debut. In 2022, the entrepreneur launched Rhode Skin, a skincare line positioned as an accessible, minimalist option for everyday routines. The initial range included a moisturizer, a skin-finishing liquid, and a lip balm, each designed with clean, streamlined packaging that aligns with Rhode’s global brand language. The price point hovers around the thirty-dollar mark, making the products approachable for a broad audience while maintaining a premium feel. This strategic launch marked a broader ambition for the brand, extending beyond makeup into a complete skincare conversation.
In August, a new personal transformation made headlines as Hailey Bieber shared the outcome of dyeing her hair. The update surprised fans who had grown accustomed to her lighter blonde, as she revealed a move toward a deeper shade. The new color, described by a trusted stylist in the industry as cinnamon cookie butter, signaled a bold shift in her styling narrative. The stylist attributed the change to Hailey’s evolving image, underscoring how color choices can complement a public figure’s evolving brand story.
The visual shift extended beyond the hair, with glimpses of lip gloss shades that accompanied the new look. Firelight tones and a donut-inspired lip gloss became talking points, illustrating how Rhode’s makeup offerings can play a role in costume-like transformations for public appearances and social media storytelling. This intersection of hair color, makeup, and personal branding demonstrates how celebrity-led product lines leverage evolving aesthetics to engage audiences across platforms.
Across these updates, the narrative around Hailey Bieber and Rhode emphasizes a holistic approach to beauty and style. The brand’s identity blends practical skincare basics with high-fashion inspiration, inviting fans to explore the same color stories, textures, and finishes in their own routines. The ongoing dialogue around color, gloss, and complexion products shows how celebrity-backed beauty lines can stay relevant by continually refreshing looks and packaging while remaining true to a clean, user-friendly philosophy.