Hailey Bieber Expands Rhode: A Look at the Glow-Boosting Skincare Line
Hailey Bieber, the model and businesswoman married to pop icon Justin Bieber, has been quietly expanding her beauty brand Rhode with a fresh line of skincare products. The public figure, who is 27 years old, recently shared new imagery to highlight the line’s latest offerings and the natural beauty they aim to enhance. The visuals capture a minimal, sunlit mood, with Hailey posing in a white dress on a beach, hair loose and makeup kept to a near natural minimalism. The focus is on skin health and the textures that Rhode products can reveal when used as part of a simple, effective routine.
Among the featured items in Rhode’s current collection is the Pineapple Refresh cleanser. The formula blends potent botanical extracts, including polyglutamic acid, green tea extract, and pineapple enzyme. These ingredients aim to cleanse gently while supporting skin softness and elasticity. The messaging around the Pineapple Refresh cleanser emphasizes a clean, hydrated complexion that prepares the skin for subsequent steps in a skincare routine.
Rhode, launched by Hailey Bieber in June 2022, marked the model’s foray into product development beyond fashion and public appearances. The brand began with a compact lineup, presenting a moisturizer, a skin-brightening fluid, and a lip balm. The initial reception underscored strong consumer interest, with thousands of potential buyers expressing interest in joining the Rhode community from the outset. The momentum reflected the broader trend of celebrities using their platform to launch accessible skincare offerings that emphasize simplicity and transparency in ingredients.
Public interest in Rhode has continued to grow as the brand expands its storytelling around clean, approachable skincare. The latest campaign imagery reinforces a message of natural beauty and everyday skincare routines that can fit into a busy lifestyle. Consumers are invited to explore Rhode’s approach to skin health, which combines gentle cleansing with nourishing elements designed to support resilience and a healthy glow. The brand’s growth also illustrates how celebrity-led ventures can resonate with audiences seeking straightforward products that deliver consistent results.
Beyond the visuals, Rhode’s product philosophy centers on accessibility and effectiveness. The Pineapple Refresh cleanser embodies this by aiming to balance cleansing power with ingredients that help maintain skin moisture and suppleness. As with many modern skincare brands, Rhode emphasizes visible results without harsh formulations, positioning itself as a reliable option for individuals looking to streamline their routine without sacrificing quality. The ongoing updates to the product line reflect a responsive approach to consumer feedback and evolving skincare science, ensuring that the brand stays current with industry standards and consumer expectations in North America.
Hailey Bieber’s alignment with Rhode continues to shape a narrative around confident self-care. The brand’s tone is warm and practical, inviting customers to consider how simple routines can contribute to healthier-looking skin. With a growing roster of products and a compelling visual language, Rhode remains a notable example of a celebrity-led skincare line successfully crossing from public attention into everyday consumer use. The emphasis remains on real-world benefits, ingredient clarity, and the reassurance that high-quality skincare can be approachable for a wide audience across Canada and the United States.