Candice Swanepoel, renowned for her long-running relationship with Victoria’s Secret, fronts a recent advertising push for Rhode, a cosmetics line founded by Hailey Bieber. The campaign spotlights the model in striking, sunlit scenes that emphasize Rhode’s minimalist, glow-focused aesthetic. The imagery, shared across social media channels, underscores Rhode’s emphasis on clean, high-impact beauty essentials and a modern, accessible luxury vibe.
The shoot features Swanepoel in a bold seaside setting, wearing a sleek black bikini paired with a fishnet overlay. Accessories, including cat-ear accents and gold hoop earrings, add a playful edge to the coastal mood. The photographer captures the model amidst a sun-drenched Bahamas backdrop, highlighting Rhode’s beach-ready, radiant skin narrative as part of the brand’s evolving visual identity.
Rhode launched in June 2022, spearheaded by Hailey Bieber with a promise of streamlined skincare that builds toward lasting skin health. The brand initially rolled out a compact trio of products—a moisturizer, a skin-brightening fluid, and a lip balm—designed to simplify daily routines while delivering noticeable results. The initial reception was intense, with a waiting list that surged to hundreds of thousands of eager fans on day one, signaling strong consumer interest in Bieber’s beauty philosophy and Rhode’s brand positioning. A contemporary, influencer-driven marketing approach helped drive early momentum and set the stage for ongoing product rollouts and seasonal campaigns.
Recent imagery from Rhode’s advertising efforts features Bieber herself in new campaigns, including scenes where she appears in contemporary swimwear and vibrant, color-forward outfits that echo the brand’s bright, fresh energy. The bathtub vignette, where the founder is pictured in a sunny, oversized bath arrangement wearing a concise bikini, reinforces Rhode’s narrative of easy, everyday glamour and skincare confidence. The tone remains approachable, aiming to connect with everyday routines and the desire for visible, healthy-looking skin.
Across the roster of Rhode campaigns, previously prominent personalities have highlighted various facets of the brand’s story—from luminous skin finishes to effortless, shareable beauty moments. The marketing strategy leans into authentic moments and lifestyle aesthetics, inviting audiences to imagine how Rhode products might slot into their own daily routines. While the celebrity influence remains a key driver, Rhode’s messaging consistently centers on simplicity, transparency, and a modern sense of self-expression through skincare and color.
For consumers in Canada and the United States, Rhode’s approach resonates with the current demand for streamlined beauty regimens that deliver tangible results without overcomplication. The brand’s emphasis on clean formulations, radiant skin outcomes, and accessible luxury aligns with broader industry trends toward wellness-focused cosmetics. As Rhode expands its catalog, shoppers can anticipate additional introductions that complement the original moisturizer, brightening fluid, and lip balm, all designed to support a cohesive, healthy-looking complexion.
In summary, Rhode’s campaigns showcase a fusion of celebrity influence, beach-ready visuals, and a customer-friendly skincare philosophy. The brand’s evolving imagery and product lineup aim to cultivate a straightforward, optimistic beauty narrative that appeals to a broad audience seeking reliable, effective skincare with a modern, fashion-forward edge. The ongoing content from Rhode suggests a commitment to genuine, daylight-bright aesthetics that emphasize confidence, clarity, and ease in everyday beauty routines. Attribution: Rhode brand press materials and campaign disclosures provide context for the product lineup and the brand’s creative direction, while contemporary industry reporting confirms the market reception and influencer-led strategy.