Celebrity model and entrepreneur Hailey Bieber has unveiled fresh imagery from a new commercial shoot for her cosmetics line. The pictures were shared across social media, showcasing the campaign from various angles and lighting setups that highlight the brand’s latest offerings.
At 26, Bieber appears in several campaign visuals that emphasize a minimal, editorial aesthetic. The feature introduces a moisturizing essence as a new addition to the Rhode Skin lineup. In the imagery, Bieber appears in intimate settings that convey a sense of natural beauty and clarity, aligning with the brand’s clean, skin-first positioning.
Earlier this year, Bieber posted a series of shots featuring a nude-bathed look where the skin care narrative centers on purity and hydration. The visuals capture a bathroom scene with views of a lush garden, reinforcing the theme of fresh, outdoor-inspired radiance.
Back in April, Bieber shared an image featuring a bra and passion fruit, a creative approach to promoting Rhode Skin’s products. The campaign illustrates how the brand communicates its ingredients and benefits in a bold, fashion-forward way. The same line of messaging introduced a lip balm enriched with passion fruit peptides, intended to deliver moisture and smoothness while maintaining a lightweight feel.
Rhode Skin was introduced in mid-2022 as Bieber expanded into a dedicated skincare line. The brand’s current trio includes a moisturizer, a skin-brightening or shine-control liquid, and the passion-fruit lip balm. The packaging embraces a minimalist design, with a pricing point typically around $30 per item, reflecting a balance between accessible luxury and consumer value.
Previous reports indicated Bieber’s fashion-focused shoots, including a swimsuit feature aboard a yacht, which contributed to the brand’s image as aspirational yet approachable. These visual narratives help position Rhode Skin as a lifestyle-forward line that emphasizes glow, hydration, and simplicity in daily routines. (citation: Rhode Skin press materials)