Model Hailey Bieber appears in a campaign for her own cosmetics line, Rhode. She shared the photos across her social media channels, highlighting the collaboration between her personal brand and Rhode’s product lineup.
Hailey Bieber, 26, showcases a bold look that pairs a nude body silhouette with a striking red jacket and matching cycling shorts. Sunglasses crown the ensemble. The advertisement introduces a limited edition lip gloss infused with the famous Strawberry Glazed Donut flavor from Krispy Kreme, creating a playful crossover between beauty and nostalgia.
In 2022, Hailey Bieber introduced her skincare line, Rhode Skin. The initial assortment featured three essentials: a moisturizer, a skin-glow serum, and a lip balm. The packaging embraces a minimalist aesthetic, and each item is priced near the thirty-dollar mark, appealing to consumers seeking simple, effective care.
Hailey is married to Canadian musician Justin Bieber, who is 29. The couple wed in 2018 and have since become one of pop culture’s most recognizable pairs. In late July, attention among fans surged around pregnancy rumors after a social post circulated on fan accounts. A backstage moment captured during a Drake performance at the Barclays Center in New York sparked speculation when Hailey, wearing a short tee and a low-rise tracksuit, appeared to rest a hand near her midsection. Fans remarked on a rounded belly, interpreting the pose as possible confirmation of a pregnancy, though representatives and the couple have not confirmed any such development.
Earlier moments in Hailey Bieber’s career show a willingness to redefine her public image and experiment with new looks, often signaling fresh directions for her brand and its audience. The ongoing evolution reflects a broader trend of celebrities expanding into product lines that blend fashion, beauty, and lifestyle offerings, while maintaining a distinct personal voice.
In recent years, Hailey has consistently used her platform to highlight Rhode cosmetics, emphasizing quality ingredients and accessible pricing that align with everyday routines. The Rhode Skin line continues to grow, expanding beyond the original trio to include additional care products over time, with a focus on clean formulations and modern packaging designs that resonate with a wide audience.
As Rhode and Hailey Bieber continue to collaborate, the brand’s narrative centers on authenticity, approachable luxury, and a commitment to products that consumers can integrate into their daily rituals. Market observers note the synergy between a celebrity-led brand and a straightforward product strategy as a compelling model for creators seeking to translate personal influence into enduring consumer trust. Attribution: Rhode cosmetics and its creative team provide the core inspiration for the line, while fans and media outlets track the ongoing development of Hailey Bieber’s beauty ventures.