Hailey Bieber shared a retro style advertisement for the Rhode cosmetics brand on Instagram, appearing in her story feed for followers to see. The clip has a candid, slightly soft focus look, featuring Bieber in a simple white crop top paired with shorts and striped socks. The overall vibe feels casual and intimate, as if captured with a quick handheld camera rather than a polished studio set.
In the caption attached to the story, Bieber described the effort as promoting her newly selected skincare ingredients line. The wording suggests a curated approach to skin care, inviting fans to tune into a collection that focuses on particular active ingredients chosen for their potential to support skin health and comfort. The message emphasizes nourishment of the skin barrier, a glow that comes from well-hydrated skin, and a promise of longer term improvements in the overall look and feel of the skin.
Alongside the caption, Bieber shared one of the campaign images from the shoot and other frames that depict a relaxed weekend mood, with the caption noting a desire to unwind at home. The presentation blends fashion and beauty with a relatable, low-key aesthetic, aiming to connect with followers on a personal level rather than through a high-gloss commercial approach.
In the same post, the singer and model announced that a broader cosmetics line would launch in the near future, signaling an expansion of Bieber’s collaboration with Rhode into a fuller range of beauty products. The announcement adds anticipation for fans and beauty enthusiasts who follow her career, offering a glimpse of what to expect next from the brand collaboration and product development roadmap.
Earlier coverage in industry outlets described how prominent personalities, including veterans of fashion and entertainment, have been photographed in bikinis and swimwear as part of broader conversations about age, style, and media representation. The current Bieber campaign sits within that larger trend of celebrated figures using social media to showcase style, skincare, and lifestyle moments that resonate with diverse audiences across North America and beyond. It also underscores the ongoing interest in influencer-driven product launches and the way brands partner with celebrities to tell authentic or aspirational stories about beauty and wellness, in a world where consumer trust often hinges on perceived sincerity and credible ingredient messaging. The persistence of such efforts continues to shape how new skincare lines are introduced, reviewed, and received by fans and shoppers alike and is a reminder of the evolving landscape of modern beauty marketing [ attributed report on celebrity brand collaborations ].