News from socialbites.ca indicates a new Nudles bar has opened in central Moscow, with signs suggesting a possible connection to Anastasia Ivleeva. The bar lists popular cocktails such as the Apology Cocktail and the Nearly Naked Cocktail, and it is slated to begin a formal opening in April.
Public records identify the bar’s founder as restaurateur Alexander Pichugin. In 2022, reports in Vedomosti stated that Pichugin and Ivleeva planned to launch a cafe together under the umbrella of Blesk LLC. That project did not come to fruition, yet the legal entity remained active. In December 2023, Ivleeva’s information was updated in the company, and by March 2024 the firm had received a permit to sell alcohol.
When contacted by socialbites.ca, the restaurateur declined to discuss any relationship between the bar and Ivleeva. He noted that the venue is in a soft opening phase and offered no comments on the potential affiliation, adding that more details would be shared later.
The bar has described its opening as a test run, with an official launch planned for April while the interior continues to operate in a pilot mode. This approach allows staff to refine service and safety measures before full-scale operations begin.
According to a Telegram channel report, Ivleeva and the newly opened bar tracked each other on Instagram for a brief period. The account owner, tied to the real estate and hospitality scene, was later identified as a company under scrutiny for its broader online associations. As the social media connections shifted, the bar’s posted cocktail menu disappeared, removing items named Almost Naked Cocktail, Ivleeva’s Tears, Disabled Cocktail, and Old School from public view.
On the morning of March 22, a Yandex search revealed that the bar had previously operated under a different name, ivleeva’s nudls, before the current branding appeared. The name change aligns with a broader naming motif that blends references to nudity and dining culture, a contrast that has sparked discussion about branding strategies in contemporary Moscow nightlife. The distinction between the words noodle and naked was highlighted as part of the naming puzzle, illustrating how branding can evolve while preserving a provocative edge.
Earlier reports have noted attention around Ivleeva’s public persona and lifestyle events linked to nightlife. The convergence of celebrity figures with new venue openings often attracts media and public interest, shaping expectations for the bar’s atmosphere, menu, and service standards. The ongoing development of the site, its alcohol licensing, and the evolving social media footprint are all part of a broader story about how celebrity associations influence consumer curiosity and brand identity in Russia’s vibrant hospitality sector.
As the April opening approaches, observers are watching whether the bar will establish a distinct identity independent of its rumored ties, or if Ivleeva’s name will continue to be a magnet for patrons curious about celebrity endorsements. The establishment emphasizes a staged rollout, inviting guests to experience the space during its pilot phase and form their own impressions as the full menu and concept come into sharper focus.