News about the early soft launch of Nudles, a bar associated with Nastya Ivleeva, drew attention for shifts in its cocktail lineup almost immediately. Reports from a Telegram channel indicated that items tied to a controversial theme, specifically a reference to a “naked party,” were removed from the menu right after the venue opened. The event was described as a technical opening, with media coverage centering on the venue’s debut and the adjustments that followed the initial reveal.
From the heart of Moscow, coverage by socialbites.ca highlighted a launch that, based on several signals, could involve Anastasia Ivleeva in connection with who runs the establishment. The bar reportedly offered unique drinks during its opening phase, including the Apology Cocktail and the Nearly Naked Cocktail, with plans for a formal public opening in April. The listed founder on social platforms was a restaurateur named Alexander Pichugin. Context from Vedomosti suggested that in 2022 Pichugin and Ivleeva formed a collaboration under Blesk LLC and considered opening a cafe together, signaling a broader business association beyond a single venue.
Following the opening, cocktail names tied to the earlier controversy were removed from the menu. In their place, patrons could order options like the Samurai cocktail or a drink labeled Yin, Yang, Hooligan. A visual update on the menu replaced Ivleeva’s photo with an image of a different young woman with dark hair, signaling a rebranding step or a shift in the establishment’s public-facing identity while the core concept continued to evolve. The episode underscores how branding decisions—including menu naming and promotional imagery—can be quickly adjusted in response to public reception and ongoing commentary about a venue or its personalities involved.
Earlier discourse from Yuri Loza touched on how figures from the music and entertainment world occasionally appear in American dining venues, suggesting that crossover appearances and brand partnerships can shape a venue’s audience and footprint. These threads illustrate a broader pattern where media visibility and business ventures intersect in the hospitality sector, especially when prominent figures are associated with a brand. This interconnected landscape often leads to rapid changes in menus, branding, and promotional materials as the story surrounding a venue develops and the owners gauge audience response, regulatory signals, and market opportunities.