Anastasia Ivleeva, a well-known media figure, has filed a lawsuit seeking 4.6 million rubles against the energy drink producer Easy Peasy. The details of the case were reported by Life, noting the filing without disclosing the precise grounds for the claim. The stake in this dispute centers on tensions between Ivleeva and the Smolensk-based Sila Voina Eurasia LLC plant, the manufacturer behind Easy Peasy products. Speculation in the coverage suggests the legal action might be connected to the firm halting production of Ivleeva’s line of goods following a controversial, half-naked party event.
On January 22, reports circulated that Ivleeva’s chips and energy drinks were being removed from Russian storefronts. While the exact cause remained unclear, market insiders indicated that suppliers had ceased delivering Ivleeva-branded products to retailers. The manufacturers and distributors provided competing explanations: some said the suppliers stopped orders, while others pointed to a dispute over payment for a new shipment. The dynamics hint at broader commercial frictions affecting Ivleeva’s product line.
Ivleeva hosted a high-profile event at the Moscow club Mutabor on December 20, where the dress code called for guests to arrive in semi-revealing attire. Attendees included prominent public figures from various spheres, underscoring Ivleeva’s broad influence in entertainment and pop culture. The gathering drew attention not only for fashion choices but also for the social and media reverberations that followed.
Shortly after, on December 27, searches of Ivleeva’s offices were reported in conjunction with inquiries from the Federal Tax Service. Authorities were conducting an audit, with speculation that Ivleeva could be implicated in tax-related matters. The unfolding inquiry added another layer to the ongoing public-interest story surrounding the blogger and her business ventures.
Earlier stories have discussed other ventures linked to Ivleeva and her circle, highlighting the broader pattern of business activities and media presence that often accompany public figures in Russia and beyond.