The recent events surrounding Anastasia Ivleeva and a high-profile party have prompted scrutiny from business partners. Reports from the Telegram channel Baza indicate that Tinkoff Bank has decided to end its collaboration with the popular presenter following a widely talked-about party. The news suggests a shift in how the bank views continued endorsement and association, given the public reception to the event. As of now, no official statement has been issued by Tinkoff to confirm the termination.
Sources close to the matter say that the decision to discontinue the partnership was influenced by the immediate fallout from the party held at Mutabor. The incident reportedly created concerns about brand safety and reputational risk, leading senior decision-makers at the bank to reassess the value and alignment of Ivleeva with the company’s public image. The last advertisement featuring Ivleeva appeared roughly six days prior to the reported decision. The lack of an official comment from Tinkoff leaves room for speculation while the organization evaluates next steps.
Meanwhile, Ivleeva’s image has also seen changes beyond the banking relationship. The set of images associated with her public profile on MTS’s website has reportedly been updated, with her presence removed. Previously, Ivleeva had served as a brand ambassador for MTS, and the brand had run campaigns tied to her persona. The contest winners who might have had opportunities to meet Ivleeva were now shown the showman Dmitry Nagiyev instead, with Nagiyev appearing prominently in the anniversary event materials. MTS has not issued an official statement addressing the recent updates.
The December gathering at the Mutabor club, hosted by Ivleeva, drew a wide attendance from notable figures in entertainment and media. Invitations reportedly called for attendees to dress in outfits that emphasized provocative fashion choices, which drew both attention and criticism. Among those present were Ksenia Sobchak, Olga Orlova, Phillip Kirkorov, Glukoza, Lolita Milyavskaya, Oksana Samoilova, rapper Vacio, and Dzhigan. The event ignited discussions about the boundaries of celebrity influence, sponsorship, and the potential implications for brand collaborations tied to Ivleeva.
In the wake of the party, there has been broader commentary on how such public appearances intersect with advertising and corporate partnerships. Observers note that brands entering sponsorship agreements with public figures must weigh the potential for rapid shifts in public sentiment, media attention, and the downstream impact on customer perception. While Ivleeva remains a prominent media personality, the evolving relationship with corporate sponsors underscores a broader trend in which brands seek to balance visibility with risk management and reputational integrity.
Finally, questions continue to surround the consequences of the December event for Ivleeva and the brands associated with her. The sequence of partnerships facing reevaluation or adjustment highlights the delicate balance between star power and the operational realities of maintaining consistent, risk-aware collaborations in a fast-moving media landscape. As companies reassess ongoing agreements, stakeholders await clearer guidance from the brands involved and from Ivleeva’s management team to understand future steps and potential new partnerships.