Veyron SUV by Haval: Great Wall Motor’s electrified crossover push

In 2024, Great Wall Motor is set to roll out an SUV named Veyron under its Haval badge, according to reports from carnewschina.com. The Veyron is expected to ride on the Hi4 electric hybrid platform, which blends a gasoline engine with two electric motors. Within Haval’s lineup, sources suggest the Veyron will occupy a position above the previously released Raptor crossover, targeting buyers in the mid-to-upper price segment and competing with other mainstream crossovers such as the Aito M7 and BYD Tang DM. The anticipated price point sits around 200 thousand yuan, a figure that reflects a balance between performance, technology, and value in the doorway-to-mid premium range. The exact launch timing and market strategy for the Veyron place it at a pivotal moment for Haval as it expands electrified options and strengthens its international appeal, especially in markets that favor advanced powertrain configurations over conventional gasoline-only models. The Veyron’s engineering package includes a seven-seat interior layout and a potent powertrain capable of delivering up to 378 horsepower (750 Nm of torque). This setup is expected to be complemented by a suite of next-generation ADAS driver assistance systems aimed at boosting safety, convenience, and automated driving capabilities for daily use. On a single charge, the vehicle is anticipated to offer an electric range of around 115 kilometers, a figure that aligns with typical plug-in hybrid strategy and supports short commutes without sacrificing overall range. The Hi4 platform marks a continuation of Great Wall Motor’s push into electrified mobility, signaling a broader shift within the company toward electrified crossovers that combine robust performance with efficient energy use. The Veyron project emerges in a landscape where automakers increasingly emphasize multi-powertrain flexibility to meet diverse regulatory and consumer demands. It is part of a broader effort by Haval to differentiate its SUV family through technology-forward features and compelling cabin layouts. The historical badge behind the name adds an interesting dimension, bridging an iconic automotive heritage with modern electrified engineering, as noted by industry observers and enthusiasts. The concept of a Veyron-branded SUV under Haval underlines Great Wall Motor’s strategy to leverage its existing brand strengths while exploring new technology platforms and market opportunities. This approach mirrors the broader industry trend of coupling high-performance attributes with practical, family-oriented interiors in mid-range crossovers. Formerly, the brand had been associated with pricing adjustments in various markets as it leverages local manufacturing and import strategies to offer competitive options in different regions. The ongoing evolution of Haval’s product family, including the Veyron, reflects a careful balance between heritage branding and the push toward electrified efficiency that buyers increasingly demand. This development is widely monitored by automotive press and analysts who track how automakers adapt to shifting consumer preferences and regulatory environments. The Veyron project thus represents a strategic milestone for Great Wall Motor, signaling how the company intends to position itself in a competitive segment that values technology, space, and everyday usability in a single package. The information cited here originates from industry reports and the automotive press, including coverage from carnewschina.com, which has tracked the progression of Haval’s electrified crossover strategy. It remains to be seen how the final specifications will align with market expectations and how customers will respond to the blend of performance, efficiency, and family-friendly interior design associated with the Veyron name. (Source: carnewschina.com)