The iPhone 16E started successfully in the US market, which occupied 7% of all sales from all iPhone in the first quarter. Innovation has exceeded iPhone SE’s share in the same period last year, Is said Consumer Intelligence Research Partners (CIRP).
The share of the iPhone 16 line, including five models, was 74% of the total iPhone sales in the United States in March 2025, which is much higher than 68% for the iPhone 15 compared to the previous year. The main contribution to growth was made by the iPhone 16e. At the same time, the Basic iPhone 16 has grown – the share rose to 20% against 14% of the iPhone 15 last year.
On the contrary, the company’s premium models showed a decrease. Therefore, the flagship iPhone 16 Pro and Pro Max share in total sales was 38% (45%). The decrease in the iPhone 16 Pro is particularly noticeable -from 22% to 17%.
CIRP analysts say that a decrease in sales of old models fell from 32% to 26% last year, and the iPhone SE, iPhone 14 and 14 plus sales were stopped, which is associated with the optimization of the Apple line.
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Source: Gazeta
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