Apple lost its leading position in the Chinese smartphone market to Huawei in the fourth quarter of 2024. about this reports The Morningstar publication cites data from analytics firm Counterpoint Research.
iPhone sales in China are down 18% year-on-year, according to a new report from Counterpoint Research. This is Apple’s first sales decline in China in 2024, placing the company in third place behind Huawei and Xiaomi.
Huawei ranked first by increasing its sales by 15.5%. Mengmeng Zhang, senior analyst at Counterpoint Research, said Huawei’s success comes with the launch of the new mid-range Nova 13 and flagship Mate 70 series: “This is the first time since the US sanctions that Huawei has regained its leadership position.”
The decline in Apple’s sales is due to increasing competition from Chinese manufacturers offering attractive models in the premium segment and Apple’s lack of access to the latest artificial intelligence services in China. Apple is in talks with Chinese AI companies looking for potential partnerships to launch AI services in the Chinese market.
Overall, the smartphone market in China showed a decline of 3.2% in the fourth quarter of 2024; This was the only quarterly decline for the entire year. This is attributed to more cautious consumer behavior in the face of economic difficulties.
Coming in second place, Xiaomi saw strong demand for its flagship Mi 15 series; Gains in electric vehicles had a positive impact on brand image and smartphone sales.
Counterpoint Research predicts that smartphone sales in China will grow moderately in 2025, given the ongoing economic challenges, and expects modest growth of around one percent.
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Source: Gazeta

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