In October 2023, global smartphone sales increased by 5% year-on-year. This is the first manifestation of positive dynamics since June 2021. In a new report on this subject reported analytics company Counterpoint Research.
Global smartphone sales have been under pressure over the past two years due to factors such as component shortages, stockpiling by vendors amid macroeconomic uncertainty, and increased device upgrade cycles by consumers.
Growth in October was driven by a recovery in demand in developing countries (particularly the Middle East and Africa region), as well as Huawei’s triumphant return in China and the start of the holiday season in India. Developed markets with relatively higher smartphone saturation are recovering more slowly.
Another growth factor was the late launch of the iPhone 15 series compared to last year. The one-week delay in the release caused new iPhone sales to stabilize by October instead of being spread over two months.
Following this strong growth in October, Counterpoint expects the market to grow year over year through the fourth quarter of 2023.
Previous analysts was recorded Demand for smartphones is decreasing in Europe.
Source: Gazeta
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