Tom Conrad, the temporary general manager of Sonos, recognized serious mistakes made by the company while updating the company application in May 2024. report He spoke about the causes of a large -scale failure affecting thousands of users and the measures taken to recover customer confidence. Although this exceeded the financial expectations of analysts in the second quarter of Sonos and 2025, it took place on the ground for a difficult year for a company with a change in management and reduction.
The update of the Sonos Mobile application, which was released on May 7, 2024, caused users’ strong discontent. The new version disabled a series of functions and violated the work of the main features of multiple -member systems such as sleep timers and volume control. Users who have invested important funds on Sonos devices were angry due to loss of functionality.
Konrad, who chaired the company after Patrick Spence in January 2025, said Sonos regretted deeply. According to him, three critical errors were made: the conscious launch of the application without some functions, a radical change in the interface, and most importantly, underestimating the diversity of the real working conditions of the devices. Konrad, if the company understands the real reliability and efficiency of the product in customer homes, this software will not be published, he said. He drew attention to the complexity of network media users, including installed Wi-Fi networks and non-standard configurations.
Conrad’s arrival coincided with the need for large -scale restructuring in August 2024 and February 2025, including a 12% decrease. One of the important changes was to restructure the work of grocery teams. Konrad significantly reduced the number of simultaneous projects to intensify resources. Particular attention was paid to the software: for the first time, large teams were created only by improvement. According to him, the current software platform works better than many previous indicators.
This emphasis on the software reflects the vision of Conrad, who sees Sonos as a platform company that combines high quality equipment and advanced software. According to him, this is this integration that makes Sonos a distinction in the market.
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Source: Gazeta
Jackson Ruhl is a tech and sci-fi expert, who writes for “Social Bites”. He brings his readers the latest news and developments from the world of technology and science fiction.