The first change in the decade: Google has updated the brand icon

For the first time in ten years, Google changed the design of the recognizable logo – the letters “G”. The main update influenced the color scheme: instead of four separate blocks with clear boundaries, a smooth gradient is now used, with red in yellow, yellow – green and green in blue. This makes the icon more dynamic, although changes remain unobtrusive at first sight.

The last important processing of the company’s logo took place in 2015. Then Google presented the product without font and turned the blue small letters icon with a white “g” into a round icon with four colors. The current update, according to experts, brings the “G” style closer to the visual language of other products of the company, for example for the gradient in the Gemini logo or the AI-fashion element in the search.

  • The first change in the decade: Google has updated the brand icon

So far, the new design is only available in the Google application search for iOS and in the beta version for Android. In web browsers and on other platforms, the icon retains the previous look. Representatives of the company have not commented on whether it is planned to expand the innovations for services such as Chrome or cards, whereby four -Kolor logos are also used. Until now, the most important emblem of the company’s company has remains unchanged.

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Source: VG Times

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