Odnoklassniki presented the biggest update of the social network in 5 years 19:25

Odnoklassniki has introduced an updated news feed, the main service of the social network used by more than 90% of its daily audience. The update has become a
One of the main product changes of the platform in 2023.

OK has completely redesigned the appearance of the feed, focusing on the convenience of consuming content, improving quality, “freshness” and the ability to subscribe to it.
The social network got rid of unnecessary elements on the start page, added new entry points to recommended content from open feed and video pages, and
Lenta algorithms have been significantly updated.

Streaming content now appears higher on the first screen; This includes the integration of the “Moments” (a format of briefly disappearing photos and videos) and “Hobbies” services into a single block. For example, users can view moments from friends and bloggers and navigate to content in the “Hobbies” section, which features thematic videos tailored to the user’s interests.

A new entry point to the recommendations stream has appeared right above the Main Feed, where you can find posts from groups that best match the user’s interests.

Recommended content is also displayed when you open pages of posts and videos, and similar content or other posts by the same author are now shown.

OK is actively working to improve the quality of content on streaming and other social networking services. To do this, the social network attracts popular and novice writers,
he develops them on the platform and creates his own original shows. In the new OK Feed, users will now be able to see high-quality, unique content more frequently and interact with this content more easily within the social network.