Roy Raymond dreamed for days about buying exquisite underwear as a surprise for his wife. Lingerie that would take her breath away. The kind that might vanish in five minutes, yet leave a lasting image in memory. The kind that could turn feminine beauty into a timeless centerpiece. So he found his courage, stopped at a shop, and prepared to select a sexy nightgown that would ignite a new spark between them.
Yet what followed was among the most painful experiences he ever endured. When she walked into the lingerie section and ran her fingers over the bras on display, strangers treated her like a toy, a target, a pervert. The scene burned into his memory and he resolved that no one should endure that kind of humiliation or guilt for choosing women’s underwear. He decided to change the narrative, creating a place where shopping for intimate apparel could feel safe and dignified for everyone.
With that intention, he leaned on family and borrowed money from both relatives and banks. He opened a small, intimate store in San Francisco, featuring wooden walls to create a private, respectful space where outfits hung openly for easy access. The year was 1977 when Victoria’s Secret began its journey, soon becoming one of the world’s most recognizable lingerie brands.
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Over time, more stores, catalogs, and brands joined the roster, poised for broader reach. The product range expanded to include Bras, thongs, garters, panties, bikinis, and a vision of aspirational style. A shop originally envisioned for men to browse later evolved into a space celebrated by women as well. The brand’s evolution continued to accelerate and, in 1995, a landmark moment arrived: Victoria’s Secret hosted a parade that captured global attention. The event showcased extraordinary glamour, featuring top models such as Helena Christensen, Heidi Klum, Alessandra Ambrosio, and Gisele Bündchen, whom fans often described as ethereal as angels. Victoria’s Secret Angels became a lasting symbol of the brand’s allure.
There were also other moments in the brand family’s story. New faces, new wings, and a broader sense of identity joined the scene. The company cultivated a culture where the idea of flight, lightness, and bold fashion intersected with everyday wear. It was a narrative of aspiration and confidence, carried by the models who embodied the dream and the designers who helped shape it. The energy was undeniable, and the audience felt a shared sense of possibility as the brand continued to expand its reach, both in storefronts and in its fashion conversations.
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With the momentum of its expanding family, the brand’s teams found new ways to translate victory into style. Victoria’s Secret rose to sixth place in its class as a leader in lingerie, buoyed by a string of successful storefronts in Alicante, Cantabria, Melilla, Gipuzkoa, Fuenlabrada, and Cáceres. A streak of five consecutive wins in those markets underscored the momentum, and the brand showed no signs of slowing down since the early days of competition. The story continued to unfold with a focus on quality, fit, and an ever-evolving sense of fashion. The narrative suggested that belief in a product could become a broader belief in personal confidence and freedom of expression. Fans watched with admiration as the brand’s ambassadors carried the message forward, inviting more people to join the celebration. Kevin Bercy shared in the excitement, underscoring the idea that success could feel almost like a ritual in motion.
Don’t miss today’s match at Pedro Ferrándiz. The brand’s ambassadors awaited the crowd, ready to share the energy of the moment. The audience would see bold moves, a fearless spirit, and a sense of unity that turned fashion into an experience. The story of victory and creative expression encouraged everyone to spread their wings and seize the moment, a reminder that style and sport can coexist in a shared celebration. El Secreto de Victoria lies in sustaining that belief and keeping the dream alive.