Bella Hadid has been a defining face in the world of Victoria’s Secret fashion through a series of memorable campaigns and runway moments, pushing the brand to rethink beauty standards and inclusivity while maintaining the magnetic appeal that fans associate with her. In this latest photo shoot, she appears in a sleek set of visuals that showcase a streamlined, confidence-driven aesthetic. The imagery emphasizes high-contrast styling, with a focus on silhouette and texture, where intimate wear is paired with bold accessories that draw attention to craftsmanship and mood rather than solely to body image. The overall presentation blends modernality with timeless glamour, highlighting Hadid as a cornerstone of contemporary lingerie campaigns.
Hadid shared parts of the new campaign on her social feed, where fans can glimpse the styling details, from delicate lace to tailored pieces that echo the brand’s evolving approach. The look includes black lace lingerie, a matching negligee, and high-heeled footwear, complemented by sizable silver earrings that punctuate the ensemble. This styling choice reinforces a theme of sleek elegance and empowered poise, inviting audiences to appreciate the artistry of lingerie design and the way it communicates attitude, strength, and confidence.
In the public conversation around Victoria’s Secret around the early 2020s, Hadid, along with fellow public figures Megan Rapinoe and Priyanka Chopra, became part of a broader initiative to shift the brand’s strategy toward inclusivity. The rebranding focused on moving away from narrow standards of beauty and toward a more diverse representation of bodies, backgrounds, and narratives. The campaign evolution reflected a larger industry shift toward authenticity and access, inviting a wider audience to connect with the brand’s products in a way that resonates with real-life experiences.
Hadid has been part of Victoria’s Secret shows during pivotal years, gracing the runway in Paris in 2016, Shanghai in 2017, and New York in 2018. These appearances contributed to the brand’s global footprint and helped elevate Hadid to one of the defining supermodels of her generation. The shows of that era are remembered for their spectacle, music, and a sense of spectacle that fused fashion, entertainment, and cultural moments into a single air of anticipation and glamour.
narratives around Victoria’s Secret and its leadership have prompted ongoing discussion about industry accountability. A 2020 profile by a major publication examined executive leadership and reported allegations of inappropriate conduct tied to the period when the company prepared for the 2018 fashion show. The coverage underscored the importance of ethical standards, workplace culture, and accountability in shaping brand reputation and its long-term relationship with high-profile models and fans alike. These conversations continue to influence how campaigns are developed and how collaborations are framed in the public eye.
Earlier discussions also highlighted Hadid’s broader influence beyond the Victoria’s Secret context, including the use of innovative visual technologies in fashion media. A cover shoot for a leading publication featured a background generated by neural networks, signaling an era where digital artistry and fashion intersect in striking ways. This moment illustrates how modern campaigns blend cutting-edge technology with couture aesthetics to create striking, memorable imagery that travels across platforms and cultures.