Victoria’s Secret Unveils New Campaign Featuring Bella Hadid and a Star-Studded Cast
The latest advertising push from Victoria’s Secret centers on model Bella Hadid, who headlines the brand’s newest lingerie campaign. The campaign video appeared on the official Victoria’s Secret Instagram page, a platform operated by Meta. In recent years, Meta has faced regulatory and political scrutiny in various regions, including Russia, where the company has been subject to restrictions and scrutiny from authorities.
In this campaign, Hadid models lingerie from the Dream Angels collection, highlighting a push-up bra paired with matching panties that feature a delicate lace insert. The product choice emphasizes the line’s blend of structure and sensual detail, designed to appeal to a wide audience while maintaining the brand’s signature aesthetic.
According to the campaign’s creative notes, the storyline invites viewers to consider what a bra might reveal about the wearer. The narrative suggests that the wearer embodies a mix of sensitivity, strength, sex appeal, style, and confidence. The accompanying voiceover implies that the bra would convey readiness for any challenge, a message aligned with Victoria’s Secret’s branding emphasis on confidence and empowerment.
Joining Hadid in the shoot are a diverse group of models who help convey the campaign’s inclusive mood. Top models Taylor Hill, Imaan Hammam, and Mayowa Nicholas participate, along with trans model Valentina Sampaio. The campaign also features four plus-size models — Jill Kortleve, Paloma Elsessser, Devin Garcia, and Candice Huffine — whose presence reflects a broader industry shift toward body diversity and representation on major fashion and lingerie platforms.
The announcement surrounding the campaign underscores Victoria’s Secret’s ongoing efforts to refresh its image by weaving together glamour with a broader, more inclusive portrayal of beauty. The emphasis remains on creating aspirational yet relatable content that resonates with consumers across North America and beyond. Observers note that campaigns like this are part of a larger industry trend toward showcasing a spectrum of body types, gender expressions, and fashion identities in high-profile marketing.
In coverage and commentary surrounding the campaign, analysts and fashion writers point to how contemporary lingerie marketing blends narrative storytelling with product detail. The emphasis on the Dream Angels collection signals an ongoing product strategy that highlights silhouette, comfort features, and lace accents as a signature of the line. Brand materials describe the collection as a modern interpretation of a classic angelic aesthetic, adapted for today’s diverse consumer base.
From a media perspective, the release aligns with Victoria’s Secret’s broader promotional calendar and its efforts to engage audiences on social channels where fans follow the brand’s evolving fashion narrative. The video and imagery aim to spark conversation about how lingerie can express personality, empowerment, and personal style while remaining true to a recognizable brand voice and visual identity. Attribution for the campaign rests with Victoria’s Secret’s creative and marketing teams, and the content is distributed through the brand’s official channels and partner platforms.